Marketing of McDonalds - Essay Example

Apart from TV and radio commercials, McDonald’s advertisements can be seen guiding the commuters on the highway or attracting their attention through a huge McDonald’s coffee cup that holds the lamppost on the sidewalk of Vancouver. There is huge diversity in McDonald’s advertisements and its creativity which touches the target group. Indeed, one of its advertisements in Sweden cycle stand depicts fresh carrot and at other places, the crosswalk is painted as McDonald’s fries.

            When big and juicy burgers were introduced in Stockholm outlets, big posters at major transport centers were made up of the same material as that of napkins which could be ripped off! Indeed, the most interesting aspect of McDonald’s advertisements is that they portray liveliness and include diversity within it. Various TV commercials and roadside hoardings of ‘I m loving it’ is a prime example of inclusion. Another important factor that integrates all its advertisements formats is McDonald’s intention to send the message that it wants to meet the changing preferences of the people and has serious intentions to ensure that its customers are satisfied. They also highlight an environmental concern, healthy diet and tickle the funny bone with the humor within its advertisements.