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Analysis of Steve Jobs as an entrepreneur - Essay Example

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Analysis of Steve Jobs as an Entrepreneur Analysis of Steve Jobs as an Entrepreneur Based on Sarasvathy’s Work on Effectuation Steve Jobs, the CEO of Apple Computer, is recognised as a leader in the segment of personal computing which he ‘co-founded’ with Steve Wozniak in the year 1976 (Vader, 2010)…
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Analysis of Steve Jobs as an entrepreneur

Download file to see previous pages... This study will look to analyse Steve Jobs as an entrepreneur by evaluating him with Saras D. Sarasvathy’s work on ‘Effectuation: Elements of Entrepreneurial Expertise’. The study by Saras D. Sarasvathy (2003) was done with an endeavour to seek an answer to question related to the fact that ‘what makes a successful entrepreneur’s brain different from the average person’ (Young Money, LLC, 2011). The main findings of the study were related to ‘process elements of entrepreneurial expertise’, ‘principles of entrepreneurial expertise’, and ‘effectuation: the logic of entrepreneurial expertise’ (Sarasvathy, 2003). The conclusion that Saras D. Sarasvathy derived from her research was that most successful entrepreneurs generally rely on the factor of ‘effectual reasoning’. It means that they primarily define their goals based on the choices as well as the means they are provided with. Successful entrepreneurs are observed to be brilliant improvisers. They generally do not start their business venture with tangible goals, but they look to constantly assess situation to find ways to make most effective utilisation of the available resources. They look to use their personal strengths in order to develop different goals extemporaneously. ...Download file to see next pagesRead More
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