Wal- Mart and dell: A Match You Can Bargain On - Essay Example

Michael Dell is the founder and CEO of Dell; therefore, he has made company’s business model and organizational culture. Indeed, the Michael Dell has immense business experience in computer and IT industry as well as has great insight over the actual strengths and weaknesses of Dell Incorporation and its employees. For instance, Michael is aware of the mindsets of its top and middle level managers, i-e how they collaborate and welcome change management practices. Michael also has charismatic qualities; therefore, he could communicate proposed changes with employees as well as could take appropriate measures to pacify workers and minimize resistance / confrontation against changes in organizational environment, code of conduct, performance standards and traditional business procedures normally adopted by Dell.

In the light of above, it is justified to argue that Michael Dell is the ideal person to change corporate culture of Dell, thereby making it more productive and efficient followed by attainment of competitive advantage and accomplishment of predefined business goals and targets. A business corporation could not successfully change its orthodox business policies, principles, operations, supply chain and marketing strategies without changing its working culture and employee mindsets. It should be pointed out that human capital is the actual asset of any organization because happy and satisfied workers relate themselves with their company and always think for its betterment due to need fulfillment and job satisfaction.

In other words, the first step in initiating change (for example across Dell) is to prepare workers mentally about new workplace standards, globalization and market challenges, competitive forces, risks, workplace demands and performance criteria. Indeed, the workers have to adjust themselves to comply with new operations and marketing strategies; therefore, their prior approval (oral and mental) and informed consent is foremost to change organizational working environment. The new retail partners of Dell are Wal-Mart and Costco, which will provide extensive information (to the strategic planners of global computer manufacturer and software services provider) regarding end-users’ preferred choices, their know-how of Dell’s products, their level of inclination and their perceptions about Dell’s quality, authenticity and after sales services.

Since, the supermarkets will forward customer feedback to Dell Incorporation; the top management could initiate changes in Research & Development, Marketing and Advertising, Sales and Supply Chain departments. For example, if Wal-Mart reveals that the customers do not know much about Dell’s products, the customers are not satisfied with Dell’s product / service quality and durability or Dell does not meet customers’ desires and tastes then top managers may conclude that R&D, marketing and advertising departments have not been showcasing optimal performance.

Nonetheless, Dell could then initiate changes in organizational culture by adopting a highly innovation-centered approach and aggressive marketing strategies followed by assignment of challenges tasks to employees to recapture its lost market share.