Full IPAD Vehicle Integration - Essay Example

Dear customer, normally, I would make my customers read through a draft of the work I prepare for them but you can bear me out that your time was very limited. However, I have written the assignment exactly according to your specifications. You are however free to contact me through the message board if you have any concerns about the assignment and I shall respond to you accordingly. Thank you – Isaac.

According to Management.About.Com, “barriers to entry are those things that make it difficult for a new company to compete against companies already established in the field.”  This is to say that even though the possibility to enter the market and achieve success even over existing companies is not a fallacy, there are some challenges and hurdles that new companies would have to overcome in order to achieve these successes.  The first and most outstanding barrier to entry will be the stiff competition that our company would have to engage in with market pioneers.  BMW, an automobile brand giant has already introduced iSO Integration and iPad dock; an iPad vehicle integration system that “give drivers the capability to access text messages, memos, emails from their iOS and Blackberry devices” (Thacker, 2010).

The competition with these pioneer companies would bring two major setbacks to our company. First, our company would have to compete with the ‘first come first serve’ syndrome. This is a business situation whereby market clients feel reluctant to change the product from a known brand to an unknown one as our company is. There is always a belief among consumers that once they have guaranteed the usefulness of existing companies, they would not risk changing products. The second will be a competitive market fund size. Because our competitors have been in business for a while, they have successfully accumulated enough market funds that puts them in a very good position to promote and publicize their products. We are however starters with a meager capital to start with. Advertisement, brand promotion, and marketing will be some challenges to deal with.

Finally, there is been an uprising of legal and public concerns on the use of iPad and other interactive technological tools like mobile phones in vehicles. To the public, these interactive technological tools distract drivers’ attention and are causes of road accidents. The legal system has responded in this direction in many countries including Ireland. The Statutory Rule 2003 No. 537 The Motor Vehicles (Construction and Use) (Amendment N0. 5) Regulations (Northern Ireland) 2003, for instance, prohibits the use of mobile phones while driving. As such laws continue to gain popularity, it poses a threat to the entry of our company because there could be that the law would one day take a full glimpse, prohibiting the manufacturing and use of iPad in vehicles altogether.

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