The Importance and Effectiveness of Advertising - Essay Example

Advertisers have more or less concentrated on appealing to the fifteen basic human needs as defined and agreed by several theorists. These include the need for sex, affiliation, nurture, guidance, aggress, to achieve, as well as physical needs such as food and drink, among others. Due to the primitiveness of these factors, ad men see “emotional appeal” as an effective move to increase the marketability of the products endorsed by triggering the inner urges and motives of its consumers. In a way, this, too, affect the second aspect mentioned above. However, aside from emotional appeals, advertisers have also employed the concepts of humour, and other unique styles of presentation, and even utilized models in the image of a celebrity to leave an impression upon the viewers, readers or listeners, that will get them to buy a certain product or use a certain service.

Although there are many ways to advertise a product, whether in television, print and even on the radio, it is believed that visual advertisements, such as those seen on televisions before or after a favourite show, have been found to be more effective than the rest. Nevertheless, despite their utmost efforts in selling their goods -- uncovering the deepest human desires or advertising in the most unique way, advertisers know that they can never ultimately control the human mind and push it to do what it does not want to do. Besides, advertising is just one of the many factors that will lead people to purchase goods.