Logistics of Kenyas Mobile Money Miracle - Article Example

But more than just the market, demand, and technology, what made the mobile-money transfer even more successful is that it has the right balance of additional elements: partnership with banks—which of course is crucial because they are after all endeavoring in the ‘moving-money’ business; support from partnered agents who are willing to risk moving large amounts of cash around; simple marketing plan that they were readily able to pitch to both agents and clients; and the right technology to mobilize the system. In a way, it is more than just institutions and technology working together, but a merger of human relations as well, working together to make a system work. Introducing M- PESA money Transfer service for public use might seem simple enough, but the behind-the-scenes work that goes unnoticed to make all transactions flow smoothly is something that mostly goes unappreciated. Read More