Management - Research Paper Example

It is one of the supporting structures that constitute the strength of the company. Another important aspect of strength for Lean-Body Diet relates to the economic factors. The economic environment for the production and sale of eatables and drinks for the diet conscious population is determined by the market trends, factors of competition, and the purchasing power of the market. Another important element relates to the nature of relationship between demand and supply. Regarding the factor of market trends, Lean-Body Diet will benefit from the current trends that have shown a preference for foods that promote good health.

In fact the marketing strategies employed by the company will endear it to large segments of the population precisely because the company has managed to balance between taste and quality of the products. Lean-Body Diet will also benefit significantly from the imbalance between demand and supply for healthy foods and drinks. A study on the target market would reveal that few companies are engaged in the business of producing healthy food stuffs. One of the strategies that have been employed by the company is that it seeks to satisfy the needs of a broad category of the clientele.

For instance, the company produces both low-fat and zero-fat kind of eatables. Diversification of the range of products will have significant economic benefits for the company as it seeks to stay ahead of the competition on the market. Usually the aspect of diversification is strategically adopted by businesses for expanding their market reach (Pearce & Robinson, 2005). Another advantage could be assessed from the perspective that the company deals with food products, which are basic necessities.

In harsh economic times, Lean-Body Diet will still thrive in terms of both sales and profits as the populations in the target markets reduce switch from non-essential items and luxurious expenses to focus more on essential foodstuffs that are both healthy and affordable. The pricing adopted by the company is meant to attract the clientele across the spectrum of socio-economic status. On this score, it might be added that the company has employed strategies that will enhance its market performance and growth of its brand.

Weaknesses One of the weaknesses of the company is that it must invest in expensive storage facilities in order to shield it from losses that could occur due to spoilt foods. Food items are generally perishable and must require sophisticated equipment for proper storage. The maintenance of such expensive may prove costly in such a manner that eats into the profits of the company. This means that the company must engage in processes that will help in building a robust system that will check against the possibility of unforeseen losses that could stem from a slump in the market.

It must be considered that the line of business of food items is full of damage related risks, which often discourages the entry of new players. A second weakness that is worthy of note relates to the competition from the established multinationals that deal in the same line of business. Generally, the aspect of competition will involve breaking into the market currently held by the multinationals. The international business organizations have sufficient resources to engage in aggressive marketing campaigns