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Strategic Management - Research Paper Example

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OCEAN PARK Name: Subject: Ocean Park still continues to count as one of the major contributors to the economy of Hong Kong. Over the past few years, every economist and business person was convinced that with the establishment of Walt Disney, Ocean Park had only few days to survive…
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Download file to see previous pages Lately the services it offers to its customers have also been widely differentiated from those of its competitor, Disney. Thus, conflict of interests has been avoided and also the cut throat competition that previously existed has been brought under control. From the internal environment, Ocean Park has undergone a lot of innovations and improvements which help it to keep up with the competitive environment. With the innovation of Dolphin shows and the Cable Car, the place is able to attract a large number of people from different corners of the world. The managing director of Ocean Park also stated that unlike Disney which was all about fantasy, Ocean Park was about reality of nature and real animals. In Singapore, the main attraction currently is the Universal Studios Singapore. The theme park has paved a way for Asia’s success in tourism since it has already attracted more than two million tourists since its opening. The success of the park has mainly been attributed to its unique attractions of blockbuster movies and television shows. Its spectacular hotels and shopping malls also contribute significantly to its quality and attractiveness. General Environment in Hong Kong and Singapore The environment in Hong Kong is generally characterized by businesses, industry and work. Most of the businesses are operated in a laissez faire world where there is very minimal control by the government. The place is also composed of industries such as manufacturing and electronic industries (Lee, 2001, P. 110). Although the city is known to be poor in the financial and commercial sector, it is known for its success in domestic tourism. Lately however, it has specialized in eco-tourism considering its magnificent nature (Singh, 2012, P. 10). The politics in the area are not so outstanding but are carried out in a peaceful manner. Such factors have promoted a favorable environment for the park to undertake its developments. Political stability in Hong Kong also creates a favorable environment for the tourism industry. This is supported by the fact that tourists would not be willing to visit a place where there are wars and political violence. Travel and accommodation industry in Hong Kong and Singapore Following the recent release of Global Financial Centers Index 2011, Hong Kong was ranked at a higher position than Singapore and third after London and New York. This has mainly been attributed to its wide hotel and tourism industry. The catering and hotel industry in Hong Kong provides highest level of visitor experience and satisfaction to the visitors thus ensuring that there is a flow of tourists all the time. The travel industry is also favored by the employment of staffs that are fluent in Mandarin so as to promote communication with the tourists. Most of the tourists to Hong Kong are from mainland China. Other, whose main aim is leisure, recreation and holidays come from other parts of the world, including America, Thailand and Singapore (Zhang, Pine, and Lam, 2005, P. 83). Due to the continued political and economic stability in Hong Kong, the tourism industry continues to grow as more and more people find their way to the city. With growth in the tourism industry, it implies that the number of visitors on Ocean Park will also increase. Take for example in the year 2011 when china as a whole registered a large number of tourists, Ocean Park reported a total of 900, ...Download file to see next pagesRead More
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