Ten Pin Bowling Centre - Essay Example

Ten Pin Bowling Centre Marketing Role Marketing is essential to inform the of the services that are offered by anorganization in a given market. A ten pin bowling centre would utilize the ventures involved in marketing to expand the organization and complete with other profit organizations. Without the appropriate marketing measures, the company would face steep competition from rivals and fail to gain popularity among customers. The entity is an entertainment spot and requires updated facilities with supplementary services like food outlets. Marketing would get better services from the most competitive companies and improve branding. PESTLE ANALYSIS Political Few political issues affect the progress of the ten in bowling centre being an independent, privately owned company. The political system may only affect the company indirectly with the legislation passed to contain activities by the workers in the facility. Economic The economic activities that affect the prevalence of the business would be the either economic condition of the market that may be due to inflation or condition in the stock market. This may cause the varied patterns in consumption within families that may find difficulty in budgeting for the leisure activities. Social This is considered in the image created in the facility being either a positive presentation in socialization or a developer of vices like alcohol abuse for teenagers. The facility may also be considered a source of social support and physical development as it increases the sport level. Technological This affects the sport industry with advancements included in every sport facility for development and easier completion. Technological factors makes the business more flexible, easier record preservation and analysis in the game progress. It also increases the mood of the business as customers are accorded a dynamic approach in the bowling game. Legal The legal issues affecting the organization are contained in the presentation of the government to regulate the services to the population, premises of operation and the hours of business. Depending on the facilities within the establishment, the legal factors may affect the operation of the business through restrictions in the guidelines to be implemented. Business Plan Businesses are presented with the challenge to predict the market structure and the behaviour of consumer groups. Through the strategic planning and organization of events, the organization can deliver provisions that deliver progress and success to the created policies. New businesses are created based on the culmination of strategies of successful organizations and strategies that have been proved to prevail in the setting. Business plans are presented as formal statements that present the business’ goals and objective that are believed to be achieved within the set time (Crego, Schiffrin & Kauss1995, p9). The statement also presents the measures that the business plans to implement to achieve the objectives within the setting as they desire to progress within their areas of establishment (Berry, 2012). Business plans are developed to be based on the intuition of the organization to issue an account of the directive warranted to deliver increased results and progress within the setting. Without the plan, information on the business objective and strategy may not be outlined for the competitors and predictors to articulate the future performance (Longenecker, 2006, p117). The presentation may also be included to list the members of the organization and the background of the growth of the business into the market under consideration. A business plan has been issued as a means of the organization to predict future developments. This aids the firm in achieving the mission listed as the company is presented with measures to focus on the paramount points. The business is capable of allocating resources and adjusting strategies to achieve the desired target within the stipulated period. Most business plans are included in the setup of business premises and the prediction of market behaviours. However, the effective organization and management process may be extended with incorporation of the provision in the extension of resources available. The plan includes a listing of resources and set mechanism that may be readily available for the expansion strategy. These measures influence the creation of opportunities to generate profit and customer satisfaction. The business plans are devised in an organized manner to suggest the nature of operation and the expected targets highlighted to satisfy the presentation in gaining a market share. The strategy accords guidelines that offer individual companies information on the measures needed to progress in the objectives developed. These measures would help the company to maintain its scope of functioning and deliver progress according to the established processes. Without the plan, the company may be presented with the challenge of failing to offer competition among rivals and lose consumers looking for a more aggressive venture. Some business plans are designed to be applied in the fundraising of the needed capital for organizations to meet their strategies. Why use business plans Business plans are vital to present the needed measures to offer guideline and objectives for the company to progress the set missions. The plan also aids in the identity of flaws and errors that may be encountered in the quest to achieve the missions designed (Tiffany, Peterson & Barrow 2012, p26). The company is also capable of placing target and goals to be attained within the plan, and present measures it intends to apply in achieving progress. These are completed without deterring from the obligations that had been needed to deliver progress (Mullins & Komisar 2009, p 34). For established organizations, business plans are presented to articulate growth into achieving the desired progress. A stable and properly structured business plan may invite investors to offer financial support for the organization. The plan should indicate the activities of the organization and products in stock that generate success (Mullins & Komisar 2009, p67). The presented result is mandatory to assist in delivering progress through the ability to suggest the financial influences needed to deliver growth of the goals desired. Implications of failing to hold a business plan Companies need to plan for the strategies needed to progress within the established market with the failure leading to incomplete objective achievement. The decisions needed to present the fulfilment of objectives are offered in the effective business plan. Companies without the statement may have the difficulty to predict the scope of growth and acquire the challenge in planning for the needed assets to satisfy their objectives. Furthermore, the reluctance is developed in anticipating failure and changes within the market structure that may affect the provision to complete success. A failed plan may also reduce on the requirement to boost extra capital in investment as they may be unwilling to venture in a poorly structured business. The business plan accords assurance to both consumers and investors on the strategies needed to offer effective service delivery. These may not be achieved without the documentation needed to favour the progress. Contents and length An effective business plan holds all the sections from the company background to financial analysis. Without a concrete layout, the plan may fail to complete the obligations in predicting the performance of the organization. The contents of the sections provided should be precise and focus on the key strategies. The provision of the summary of the points within the section may also yield easier articulation of the regions under consideration. The sections should be emphasized using the necessary graphics that are considered measures of advancing the ideology created. Business plans are better implemented if the contents are organized in an uncomplicated format that focuses on the leading ideology. The creation of a successful plan is placed on the need to concentrate on human elements, which yield the commitment level needed to complete the process. Without a strategic plan and effective research n the measures needed to deliver success, a business plan may be bias and unsuccessful. The plan presented should be realistic and satisfy the marketing values needed in anticipating effective results that would eliminate competition and entrance of new ventures. The business plan has been also included to identify the organized process of completing objectives designed in gaining future profit. The length of the plan should not be analyzed on the sections needed, but should cover the leading prospects in presenting the strategies applied for success. The objectives listed should be accorded a fixed measure and deter from excessive definition of the available terms. Business plans are designed to accord a brief definition of the business organization and should not complain complicated advances. List of References Berry, T. (2012), What is a Business Plan? Bplans. Retrieved 15 June 2012, from: Crego, E. T., Schiffrin, P. D., & Kauss, J. C. (1995), How to write a business plan. [Watertown, MA], American Management Association. Longenecker, J. G., (2006), Small business management an entrepreneurial emphasis. Mason, Ohio, Thomson/South-Western. http://find.galegroup.com/sbrc/infomark.do?serQuery=Locale%28en%2C%2C%29%3AFQE%3D%28JX%2CNone%2C56%29%22small+business+management%3A+an+entrepreneurial+emphasis%22%24&queryType=PH&type=pubIssues&prodId=SBRC&version=1.0&source=library. Mullins, J. W., & Komisar, R. (2009), Getting to plan B: breaking through to a better business model. Boston, Mass, Harvard Business Press. Tiffany, P., Peterson, S., & Barrow, C. (2012), Business plans for dummies. Hoboken, John Wiley & Sons. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=915630. Read More