Rhetorical Analysis - Essay Example

The appeal made by Jim Hightower in this article is replete with ample logical insights and arguments that cater to the logical faculties of the target audience and is rich in verifiable ethical claims that are aimed at arousing the ethical concerns and interests of the American consumers. The ethical credibility of the claims made by Jim Hightower is to a great extent established and reinforced by the character and professional credentials of the author. The target audience in particular and the readers in general can readily believe the claims being made by the writer as the character and qualifications of the writer evince much respect and credibility.

Jim Hightower is indeed a very versatile American personality, who happens to be a radio commentator, public speaker, author and writer (Jim Hightower 1). Jim Hightower has spent much time and resources, protecting and safeguarding the rights of the American consumers, common folks, small businesses, working families and environmentalists (Jim Hightower 1). Jim Hightower enjoys the honor of being twice elected Texas Agriculture Commissioner (Jim Hightower 1). Jim has written many books to further his cause and his works include Thieves in High Places: They’ve Stolen our Country and its Time to take it back, There’s nothing in the Middle of the Road but Yellow Stripes and Dead Armadillos, If the Gods has Meant us to Vote they would have Given us Candidates and Swim Against the Current: Even a Dead Fish can go with the Flow (Jim Hightower 1).

Jim Hightower has been known for vociferously voicing the concern of the common American masses and consumers and his articles enjoy much public interest and following. So, even a cursory perusal of the article The Price of Cheap Goods does convince the readers that the writer that is Jim Hightower is somebody that deserves serious attention and interest. In the article, Jim Hightower successfully manages to come out as somebody who happens to be an authority on the subject being discussed and dealt with (Swearingen 122).

The tone, matter and the research behind the details unraveled in the article are sufficient to convince the readers that the writer that is Jim Hightower is somebody who is worthy of interest and is likable (Swearingen 122). The professional background and credentials of Jim Hightower are sufficient to imbue the article with an aura of character and credibility. The tone and style adopted by Jim Hightower in the given article as conveyed by “It’s common to find child labor, sixteen hour days, constant exposure to lead and other poisons, wage rip-offs and other abuses in factories that stock the shelves of our stores and line the pockets of our corporate CEOs (Hightower 46),” does attract much credibility and trustworthiness on the part of the American consumers.

In the given article, Jim Hightower inclusively resorts to verifiable logical means backed by