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Marketing communication - Essay Example

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MODULE TITLE: TITLE OF ASSESSMENT: COURSE: DATE FOR SUBMISSION BY STUDENTS: SUBMISSION LOCATION: Tutor: Student ID: Name: Word count: Contents: page Executive summary……………………………………………………………………………………….3 Introduction………………………………………………………………………………………………….4 Background………………………………………………………………………………………………….4 PESTEL………………………………………………………………………………………………………….4 Brand…………………………………………?…
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Marketing communication
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Marketing communication

Download file to see previous pages... ??………………………………………………………………...4 Market Share……………………………………………………………………………………………….5 Target Market……………………………………………………………………………………………..5 Positioning…………………………………………………………………………………………………….6 Review and Analysis of the Communication Mix………………………………………….6 Advertising…………………………………………………………………………………………………6 Sales Promotion…………………………………………………………………………………………8 Sponsorship…………………………………………………………………………………………………….8 Direct Marketing………………………………………………………………………………………9 Personal Selling…………………………………………………………………………………………..9 Public Relations………………………………………………………………………………………………10 Recommendation...
Adidas and Nike are some of the vibrant brands that provide the sports clothing and foot ware in the United Kingdom (Roberts, 2001, pp. 170-172). These two major companies majorly use the retailers to be able to reach the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to reach the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customers by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is done through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title: Date To: From: 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able to take up other ...Download file to see next pagesRead More
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