Marketing for Mammogram Service - Essay Example

The level of success of the project is evaluated in terms of the quality of services that the target market will enjoy. A SWOT analysis of the project illustrates that the availability of resources as defined by the budget will allow investment in the project a success and ability to meet goals. Additionally, a marketing plan will allow the market to be aware of the service and interested in using it. Moreover, there are opportunities in the market for future expansion. However, the internal environment within the organization such as corporate culture and management strategies would determine the success of the project. There is a need for conducting elaborate market research so that the willingness of the market to purchase, their needs, and financial capabilities can be determined so that accurate objectives and goals of marketing and implementing the project can be designed. The marketing strategies will involve a competitive approach where technology is employed in achieving effective marketing communication for the mobile mammogram service. More importantly, the 4 Ps as market variables will be analyzed so that they would be implemented effectively in ensuring the success of the marketing process for the mobile mammogram service within the target market.