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A SWOT analysis of the project illustrates that the availability of resources as defined by the budget will allow an investment on the project a success and able to meet goals. Additionally a marketing plan will allow the market to be aware of the service and interested in using it. In addition, there are opportunities in the market for future expansion. However the internal environment within the organization such as corporate culture and management strategies would determine the success of the project. There is a need for conducting an elaborate market research so that the willingness of the market to purchase, their needs and financial capabilities can be determined so that accurate objectives and goals of marketing and implementing the project can be designed. The marketing strategies will involve a competitive approach where technology is employed in achieving effective marketing communication for the mobile mammogram service. More importantly the 4 Ps as market variables will be analyzed so that they would be implemented effectively in ensuring success of the marketing process for the mobile mammogram service within the target
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(“Marketing Essay Example | Topics and Well Written Essays - 250 words - 65”, n.d.)
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(Marketing Essay Example | Topics and Well Written Essays - 250 Words - 65)
“Marketing Essay Example | Topics and Well Written Essays - 250 Words - 65”, n.d. https://studentshare.org/nursing/1605158-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has