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Marketing - Essay Example

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Summary
SWOT analysis has been used in the health care industry since the beginning as hospitals and clinics have to evaluate the market and targeted audience that they have to cater. This paper aims to analyze examples showing that usage of SWOT analysis can help a new service or…
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Download file to see previous pages... First and foremost, SWOT analysis helps to evaluate the internal and external environment of the program where it will implement. This will help the health care institution or program to determine the amount of material needed for the installation of the program (Wijngaarden, Scholten, & Wijk, 2007).
It will help evaluate possible strength, weakness, opportunities and threats to the new service or new health care program. Considering the case of Coventry Health Care Company that implemented SWOT analysis for its planning and initiation of service, it was clearly noted that the company had to change its implementation plan because they evaluated that their infrastructure can undergo a lot of threats. The only way that helped Coventry health care company understand the threats was the usage of SWOT analysis before their entry in the market (Wijngaarden, Scholten, & Wijk, 2007).
Thus, it can be said that SWOT analysis is a very effective marketing took that can be applied carefully to determine possible threats or strengths for the new service in the market. Usage of SWOT analysis is highly recommended in health care industry.
Wijngaarden, J., Scholten, G., & Wijk, K. (2007). Strategic analysis for health care organizations: the suitability of the SWOT-analysis. The International Journal of Health Planning and Management, 27(1), ...Download file to see next pagesRead More
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