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Name: Course: Instructor: Date: Q2 There were many differences between the music industry in 1946 and that of 1956 and these differences emerged from the revolution of how the industry was run. Within these ten years, there were significant changes in the way the music industry was operated and there arose many music companies that competed for the American market…
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Download file to see previous pages... In addition, many of the music artists, despite the fact that they did most of the work, tended not to gain as much as the recording companies for which they worked. This created a situation where artists who were very talented often lived on a hand to mouth basis; where they barely kept themselves from being sucked into poverty. Song writing was done on an individual basis where the artists wrote and performed their own songs, mostly without any help from the companies with which they worked. In 1946, there were barely any companies dedicated to music and this is because of the fact that it was yet to be taken seriously as a many making venture. All this changed within the next decade as more music companies were formed as the music industry started becoming competitive and as new talent was discovered and nurtured (Garofalo 320). However, by 1956, all this had changed as the marketing of the music produced was not only done at a local level, but marketing campaigns were also done at a regional, national, and international level. The diverse marketing of music by the various music producing companies ensured that the music of even less known artists reached a wider audience than it would normally have if marketing were done at only the local level, as was the case in 1946. The professionalism of the music production companies also increased and this made the latter to be able to compete effectively against other record companies attempting fight for the music market. The song writing was no longer the domain of musicians as many of them ended up singing songs that were written by other people. In addition, the production of music was done at a larger scale as more people became attracted to music that was not created in their own localities, and instead started looking far afield to gratify their tests. Furthermore, radio station played music on a larger scale than before and this was done because of the popular demand for music from the listeners. This created a situation where it was much easier for the record companies involved to assess the fan base of all the songs that they produced and look for potential markets. This trend continued in the music industry for decades to come and it has become the norm as music has gained a worldwide audience. Q4 One of the greatest and most unappreciated roles that rock and roll music played was that of helping to undermine the power of the Soviet Union as well as that of its satellites. This form of music ensured that the west, which was demonized by the soviet bloc as being occupied by inhuman individuals whose only goal was the accumulation of personal wealth, was humanized. It created a situation where individuals in the soviet bloc began to look at the west differently, and it enabled rock and roll to be listened to even in the eastern bloc. The success of rock and roll was so great that it was able to have a wide audience in the soviet bloc even though this block had many political and social rivalries with the west. One would go as far as to say that rock and roll may have played a huge role in ensuring that the west was marketed as being a place where individuals could live in peace, enjoying all the freedom that was theirs from birth. This is perhaps the reason why despite living in rival states, the people of the west and of the east were brought together for the love of rock ...Download file to see next pagesRead More
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