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..…...…18 Post-Intervention Data Collection: ……………………..…..19 Conclusion and Recommendations……………………....….20 Works Cited……………………………………………..……23 Harris Kamran Business Management Case Study 16 July 2011 Project: IKEA Company Background: Many factors play a role in the growth and development of a multi-national company, ranging from administrative (Lebrenz) to cultural and socio-economic aspects of an organization. As the company size and scope increases, the issues regarding its management increase in their dimensions, and more complex and advanced models and approaches need to be applied in order to cater to the expanding horizons of the company. Such a company can be viewed as a person; as the person grows and matures, his needs increase both in amount and complexity. Also, due to the interactions with society, which increases in frequency and changes in nature, there is a need for an ever-evolving approach to the changing dimensions of that person. Same is the case with companies. As they expand and especially when they venture towards a multi-national status, there needs and organization evolves radically and quite quickly. Hence, there is a need for a management approach that is open to change and prone to improvement, and that has the flexibility (Lebrenz) to accommodate the different sets of values and methods that become critical to the company’s financial and organizational health. In the absence of such an open-ended approach, there is the dire threat of the collapse of the company, or in the least, a hampering of its expansion, growth, profits and revenues. The kind of methods employed by the company depends upon its administration, that is, the managerial body (Lebrenz) and the other parties that are in authority, such as the stakeholders and partners (Armitstead). This is especially true in the cases of conventional, hard edged companies (Truss) that believe in the dictum of ruling and being ruled (Truss). That is, the management holds the supreme authority, while the workers are answerable to their bosses, and hold limited say in matters (SRDS). For such companies, it is the management (SRDS) that determines the climate and culture of the company, which is essential for its continued success as a business (Lebrenz). This is where human resource management comes into play. This concept is relatively new as compared to the other concepts of company management (SRDS). The need to develop this new field of study was the expansion of companies globally, which was influenced by the sudden bloom in the globalization (Lebrenz) of businesses in the recent years. What was first considered a local or indigenous business was suddenly exposed to the whole world, in a manner of speaking, and suddenly it was not isolated anymore. Many other factors started exerting their pressure on the company, which needed a new approach to handle the radical shift of globalization (Lebrenz). Suddenly, it was not enough to consider the company as a business only, with people working as a resource (VentureOutsource.com). The change in view meant that the company was more humanized in its existence, that workers were considered as humans first and workers second (VentureOutsource.com). Of course, this approach meant that new departments would have to be created in the companies just for the handling of the new entity of human workers. Such a department was that of human resource ma
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The survival of firms in the global market is depended not only on the market trends but also on the strategic choices employed. Firms with a well-known brand name, like IKEA, have to continuously alternate their strategies in order to secure their position within their industry.
IKEA, from the very start took a different path and was successful in changing this concept. They decided to respond to the needs of the people with regard to home furnishing across the globe. People with different choices, dreams, tastes, needs, aspirations and budgets wanted to modify their home and develop them to make their everyday life better.
IKEA is a business group based in Dubai, Europe, North America and Asia. The company is so capacious that it deals with 12000 and above products. IKEA has a large number of workers and operation the company without the use of modern technology is impossible.
Over the last century, millions of businesses have been established throughout the world, but only a small percentage of them have survived. In order for a business to succeed in the long term, it must adapt to changes in the marketplace, utilize innovation and it must provide excellent customer service in order to build an active customer base. The paper will use more than 5 sources and graphics.
es in more than 35 countries around the world (IKEA, 2008b), the company is considered as one of the biggest international retailers of affordable furniture products such as economically designed bed, tables, chairs, vase, plates, and wall shelves among others (IKEA, 2008d).
Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” (IKEA world website) This plain-speaking, deliberately
In this way, people can associate themselves with the characters of ads which may develop strong emotional appeal. Moreover, instead of taking celebrities for emotional appeal, normal consumers will be given chance to convey the message as it will enhance the impact of
Therefore, the size of company, range of its products and its supply chain strategies make retail store distribution most appropriate for IKEA. Moreover, with this huge product range and global distribution network, direct selling approach is not
The vision of the company is to make the everyday lives of individuals better. The core products of the company are the flat pack furniture. However, quite interestingly the company decided to diversify and enter the prefab housing business. The details about the
The founder of the business which is known as Ingvar Kamprad is old enough not to run the business, but he steps in not to run it but on how the company is run. Apart from giving advice to his founded company, he is believed to be the richest is his country. The company was founded in 1943, and it is based in Sweden.
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