Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka Contents Contents 2 1 Introduction 3 Critical Analysis of the Strategic Position of Dialog Axiata PLC 3 Analysis of Dialog Axiata Plc based on SWOT Analysis 6 Analysis through Porter’s Diamond Model 7 Analysis of Dialog Axiata through McKinsey’s 7s Framework 9 Strategic Management Position in Dialog Axiata Plc 11 Practice of Management Information Systems in Dialog Axiata Plc 12 Conclusions 13 References 15 1 Introduction Dialog Axiata PLC is one of the largest telecommunication companies operating in the region of Sri Lanka catering to the needs of a large number of cell phone subscribers…
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Moreover the recruiting team of the company is always in the hunt for a pool of talented human resources that would help the company in setting new benchmarks (Dialog, 2011). The company reflects a huge financial growth during the first quarter of the 2011 period compared to that of the 2010 period which showed a huge growth by around 64 percent. Further in regards to the market for mobile phones and other telecommunication services the company reflects a growth by around 10 percent in a comparison drawn between the first quarter of the 2011 and 2010 period. However in close connection to the above facts the operating costs of the company along with other domestic and international installation charges grew in the first quarter of the 2011 period in sharp contrast to the 2010 period. (Dialog-a, 2011). Thus the paper in this connection focuses to understand the strategic moves taken by the company in restoring its competitive position while tending to reduce the current operational cost. Critical Analysis of the Strategic Position of Dialog Axiata PLC In the process of critically analyzing the strategic position of the business organization firstly the parameters upon which the company becomes able to sustain its leadership in the market is analyzed. The company must have a definite mission based on which it sets the strategies to successfully satisfy the same. Further the company must set some definite goals and objectives which must be adequately based on the mission statement of the company. Strategic business units of the company must be identified that would help in meeting the stated objectives. Moreover the hierarchal or the organizational structure of the concern must be evaluated in terms of the division of the total responsibility among employees thereby enhancing on the accountability parameters. Finally the company management is also required to set adequate monitoring systems to rightly monitor the activities taken to pursue the stated goals and thereby to set effective remedies to help reduce such gaps (Schein, 2010, p.74). In regards to the above discussion the vision, mission and value structure of the company would be analyzed. The company shares the organizational vision of being the leader in the Sri Lankan communication market through the innovation rendered in the field of communication technology. This strategy focused by the company would help in enriching the social image of the concern. Working on the above vision the company thereby focuses to set the organizational mission of helping to render potential activities in the sphere of sustaining better relationships with the customers. Further the company also desires its business processes to be highly flexible in meeting the changing demands of the market. This sets the organizational culture of the company which increases the parameters of accountability both in the internal and external sphere and also encourages the growth of team activities in the concern (Dialog-b, 2011). The above strategic analysis of the company
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