Organizational Communication and Conflict Resolution
8 pages (2000 words)
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In the past, this activity was confined within the purview of public relations, intended mainly to polish up the image of the organization, such that it was of little consequence to the overall functioning of the corporation. Because of social turmoil, political reforms, public skepticism and activism, the 1990s saw the start of the evolution of public relations into organizational communication - a multi-discipline managerial function that is tasked not only with media relations and advertising, which were its old duties, but also with government relations, employee communications, community relations, investor relations, corporate design and management of issues (Ibid).