The total capital requirement needed in opening this restaurant is $500,000 of which $400,000 is allocated as start-up capital while $100,000 as business operations cash reserve. This plan is intended to secure a Business loan of $400,000. Major part of the loan would be used in purchasing equipments, design as well as construction of the facility. Some 20% of the loan would be solely used for Operational Start-Up expense such as lease and payroll. The owners have agreed to invest $100,000 in personal capital.
In Love will be an interesting restaurant since it is a fusion of different Asian cuisine such as Vietnamese, Korean, Chinese, Japanese, and Korean. In addition to this, In Love has a unique feature such as “PaPair Plates” and “Love Wanted”. The mission is to offer authentic cuisine with superb service to our dining customers especially to couples and singles needing excitement. The location of In Love would be right in the Midtown district of Atlanta. This area is chosen since many developments would take place in this area.
According to the website of MidtownAtlanta.org, there are no less than 70 restaurants thriving in the area. Nevertheless, the In Love restaurant would not only stand out because of its good food but because of its theme. The restaurant would be decorated with vivid colors of red in different hues. Moreover, the seats are lounge type which makes the place cozy thereby encouraging intimacy. Pricing is an important aspect of restaurant promotion since expensive food would turn away customers especially in this time of economic downturn.
Customers are now keen on the value for dollar of the food which makes In Love competitive for its affordable prices. Usually, a set meal cost $15 and a $25 meal is enough for two people to share. Rice is also unlimited which is popular to Asian diners. Moreover,
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