Planning Business Opportunity Implementation for International Company - Research Paper Example

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This paper analyzes internationalization of business by considering American business tycoon Microsoft’s intention to explore the business possibilities in the Chinese market. For convenience, this research is divided into 3 parts; Background, Strategies, and implementation…
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Planning Business Opportunity Implementation for International Company
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Download file to see previous pages The organization planning for internationalization must custom made their strategies for the smooth operations of their business in the target country based on the differences mentioned above. Even for the same product different marketing/business strategies are required for each country because of the above differences. Only those entrepreneurs who are willing to study these differences and make changes will succeed in their overseas projects
This paper analyzes internationalization of business by considering American business tycoon Microsoft’s intention to explore the business possibilities in the Chinese market. For convenience, this report is divided into 3 parts; Background (Company profile, PEST, and SWOT analysis), Strategies (Rational for selecting China), and implementation (Choice of mode of entry and justification, HRM issues, Marketing/Operations issues)
Microsoft does not need an introduction in the world because of its established monopoly in software industries and computer world. Founded in 1981, controlled by Bill Gates and his team, Microsoft has become one of the all-time best companies in the world considering its growth pattern. They are best known for their Microsoft Windows operating system and the Microsoft Office suite though they have other consumer products such as the Zune and Xbox.
Microsoft, at present, is facing a lot of legal battles with respect to antitrust from its competitors. Because of its immense strength in the market, it often develops software like internet explorer to work on its Windows platform alone. Even the US courts have alleged Microsoft for this deliberate action. The Globalization and Liberalization policies adopted by America have resulted in making laws which may harm the business prospects of Microsoft. ...Download file to see next pagesRead More
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