Designing the Corporate Plan - Essay Example

Download file to see previous pages Norburn et al. (1990, 454) refer indicatively to the following issues: “a) the importance of consumer closeness-a service orientation, b) the need for a distinct and identifiable set of corporate values the organizational culture-represented by a "belief in being the best:' and the importance of people, and c) an external, or market-orientated, focus as distinct from an internal, or company-orientated, focus”. In the particular firm, GT, planning processes are decided by its manager (in Top Management Department), Mr. Riyad Abdularag. There are no specific planning processes followed by the firm’s manager when designing the firm’s strategic plan. The only issues that are expected to influence the structure of the relevant processes are the elements of the firm’s mission statement which define its priorities and its relations with the customers and its employees.

1.2 Goals and Objectives
1.2.1 Mission statement
The firm’s mission statement describes generally the priorities set by the firm’s strategic plan. The specific statement should be characterized as clear and analytical presenting all significant elements of the organizational operations. Customers and employees are considered to be the main priorities for the specific firm. On the other hand, employees are offered the appropriate info regarding the priorities of the company as stated in its mission statement. There are no however specific methods for the provision of this info to the firm’s employees. Employees in GT are expected to be informed on the firm’s mission, values, and priorities through the daily strategic decision announced to employees in the firm’s particular sectors.

The company's mission statement is the following: "The firm's priorities are: a) to understand the needs of their clients and respond with urgency; b) Meet customer’s demands and exceed their expectations; c) Maintain highly trained and motivated employees and d) Continuously improve their products, skills, services and achieve" (see firm's report)
Apart from the mission statement, the firm's objectives are indicative of its aims both in the short and the long term. ...Download file to see next pages Read More