Advertising and Brand Promotion - Assignment Example

The contribution of universal creative studios, Rowling and Warner Brothers have been successful in creating a brand in Harry Potter through branded entertainment (Thomas, Chris, & Semenik, 2012). Through various advertising and promotional channels, and partnerships the partners have made Harry Potter both a product and a brand. Potter’s marketers are continuing to keep the brand going through cross-promotional partnerships. Cross-promotional strategy and brand recognition sustain the success of the Potter brand.

Coca Cola’s “Timely refreshment” ad fits in the designer era. This is because the ad appeals to the social class and conscious value for time management. Designer labels and social class-consciousness were some of the characteristics of the designer era ads. The calving Klein ad “fits in the e-revolution era because it includes a technological appeal of the current generation. The ad displays a woman wearing the latest design clothes. The diet coke ad was developed in 2002, so it is supposed to fit in the e-revolution era.

However, it does not display the public consumption status of the designer era.A home improvement ad called “the perfect daughter” by Fahrenheit DDB in Lima Peru shows the problem a dad face on a trip to Primary. The ad is appealing to women because it tugs into viewers emotions. The family approach in the ad will attract female consumers. An automotive ad for Fiat 500L “The Motherhood” appeals to women because it explores the concept of motherhood, which, is core to women’s emotions.

The ad will attract consumers because it targets the female niche. Budweiser “puppy love” ad was appealing to women as it shows a woman expressing moments of tenderness on a puppy. This would attract women consumers to these products.