Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Business Plan - Essay Example

Comments (0) Cite this document
The following report is based on the business plan of an entrepreneurial venture of opening a franchise of PinkBerry in the city of Dubai, United Arab Emirates. As the type of business is already being defined, before signing the agreement of the franchise it is important to…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Business Plan
Read Text Preview

Extract of sample "Business Plan"

Download file to see previous pages That is the reason why the “Business Plan” report should contain some fundamental parameters like the overall market and the financial analysis of the business. In this particular case of opening franchise business a detailed company summery and ownership structure is also needed to be included. This is because the strength and weaknesses of the original company is being reflected in the respective franchise. The basic marketing strategy and product offering remains same throughout all the franchises. Here in this particular case a franchise is being opened in an international location. Thus a detailed market analysis of the company is required prior to any financial assumptions. This business plan will distinctly contain three sections. The first section will contain the company background (PinkBerry), the second section will give an overview of the general marketing strategy of PinkBerry and the third section will give an estimate of the financial estimates of the proposed franchise.
The Company started its operation in the year 2005 and it has originated mainly from the two cities of Los Angeles and New York and within five years of their operation the company PinkBerry has successfully established its leadership in the frozen yogurt segment. (“The leading, enduring, frozen yogurt brand for franchising”, 2009). Operating in a very concentrated segment the company has concentrated more on developing a cult-like following in its customer base. Though the company has originated locally, its prime focus is to expand both in the local and the global market simultaneously. Its local growth had hit a landmark as PinkBerry opened its first airport store in the month of September of the year 2009. (“The leading, enduring, frozen yogurt brand for franchising”, 2009) The other local expansion plans are going on in Northern California, Texas, Washington D.C and Florida. (“The leading, enduring, frozen yogurt brand for ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“Business Plan Essay Example | Topics and Well Written Essays - 5500 words”, n.d.)
Business Plan Essay Example | Topics and Well Written Essays - 5500 words. Retrieved from
(Business Plan Essay Example | Topics and Well Written Essays - 5500 Words)
Business Plan Essay Example | Topics and Well Written Essays - 5500 Words.
“Business Plan Essay Example | Topics and Well Written Essays - 5500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Business Plan

...and cities in the next five years. Our key business strength is the partners who belonging to diverse backgrounds bring a great set of expertise to the business. The shop will not only serve as a bakery, but a small dine in place for people who wish to come alone, have business meetings or with friends & family. The pricing of our products will be premium as we target the high end and upper middle class segment of the market. This segment is diet conscious and wants substitutes of high fat, unhealthy food items. The business plan talks in detail about our strategy, our operations, future plans, financials and industry analysis. 2)...
5 Pages (1250 words) Research Proposal

Business Plan

...?Introduction This report is a business proposal for Protrich Mushroom, one of leading mushroom producing companies in South India. Being one of the pioneers in mushroom production in the region, the company enjoys a good brand image in the region. The major markets of the company are the four south Indian states. Apart from these major markets, the company also exports its products to UAE. Being a country which is thickly populated by South Indians, Protrich Mushroom enjoys immense popularity in UAE. Recently, the company has been facing a big problem of demand supply mismatch. The existing capacity of Protrich is not able to meet the demand for the products in its various markets. If the company is not able to expand the capacity...
5 Pages (1250 words) Assignment

Business Plan

...of the organization’s strength, weakness, opportunities and threats (SWOT). The company has a P10 million initial capital and its targets to gain comfortable and reasonable return or profit for sustainability. The business plan is its map to attain success in this business venture. Executive Summary This is a business plan of Ameritech Corporation. This business concept is developed as a start up plan and thus details business plan and its operations. Experts viewed that a business plan is a fundamental necessity in starting a venture. The...
6 Pages (1500 words) Term Paper

Business plan

...Forest because it is rich with trees-and leaves-resources that are extremely significant for manufacturing genuine-natural and herbal medicines. This paper presents a brief business plan for the Ayur-care Ayurvedic Medical centre, to be located in Barnet, UK. This paper will elaborate needs for Ayurvedic treatment in today’s changing life-style and living-contexts. This business plan will cover the mission and vision statements of the company, the main objectives of the business, the marketing mix-elements, the marketing plan, financial projections and management plan. The Business-rationale As Leach and...
12 Pages (3000 words) Essay

Business plan

...he shopping mall. 303 Deliche Steak will offer a tantalizing experience of hand cut (daily) and 21 days aged steak to maximize the flavour. Its menu encompasses the best steak, several chicken dishes as well burgers in the saloon. It will also serve desserts and distinctive salad.For special occasions, it will also offer private dining areas with a decor that beckons music and laughter to make it more relaxing and memorable. The grill will be in open air to cook to the proper degree as per the guest’s requirement. There will be no waiting for the steak since the grill will be stocked already to the degree of doneness. This business plan will launch the initial concept to create more concrete goals and obtain financing. Financing is...
12 Pages (3000 words) Term Paper

Business Plan

...? Business Plan Extensively British Restaurant and Cookery School 5/4 Your User Address and Contact Details TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………… 2 2). THE BUSINESS 2-3 3). BUSINESS 3-4 4). MISSION 4-5 5). BUSINESS 5 6). BUSINESS 5-6 7...
16 Pages (4000 words) Essay

Business Plan

...? Hooray Ltd Group Buying Website Business Plan Table of Contents 0 Executive Summary 2.0 Company Overview 3.0 Management Team 4.0 Market Research and Analysis 5.0 Economics of the Business 6.0 Marketing Plan 7.0 Development Plan 8.0 Operations Plan 9.0 The Financial Plan 10.0 Schedule 11.0 Risk Analysis 12.0 References 1.0 Executive Summary Hooray Ltd will bring together businesses and customers who will benefit from each other in a number of important ways. Businesses will benefit from increased sales while customers will benefit from major deals on highly discounted products. As long as Hooray gets a certain number of customers to buy daily deals then all parties including Hooray will benefit tremendously. The benefit to Hooray...
19 Pages (4750 words) Dissertation

Business Plan

... value of money to the consumers. All these companies have effective web presence where consumer can visit 24/7 and find do online shopping. However there have been various gaps in the service standards of online shopping. This paper is about a business plan of Online China Shopping Mall. The first section deals with the business viability of the proposal. Marketing mix is explained in the next section where the product, pricing, place and promotional strategies will be discussed. Entrepreneur skills and leadership styles are the next section which is followed by the human resource strategies. The supply chain management is another important factor of the online retailing that is discussed in the last section followed by conclusion...
6 Pages (1500 words) Essay

Business plan

...DBS Inc. DBS in People and Media Business Plan Business overview We, DBS Inc., have been a royal costumer of B&H since 2004. As a result of doing business with B&H over a length of time (including the purchase and use of over $60,000 worth of items), we have been impressed by the company’s huge inventory and commitment to dedicated customer support. For this reason, we would like to propose a new business model in South Korea. DBS has planned to create an online shopping mall that shall sell, install, and provide services for professional video and audio equipment in order to satisfy the high demands in the Korean video and audio market. There are several reasons for the prospective success of this venture. The most important factor...
5 Pages (1250 words) Essay

Business plan

...BUSINESS PLAN: The Foremost Leader in Alternative Exercise and Therapy™ Business Plan: Shapes! Executive Summary Shapes! is a business which provides exercise and alternative health therapy through massage in an environment which caters to the heavy-set consumer or older market demographic looking for alternatives to gym membership. Shapes! provides exercise equipment of multiple varieties, offering the convenience of walk-in use on a pay-as-you-go business model, along with monthly membership options. Shapes! will provide low cost therapy and exercise options in the local community, designed to outperform the costlier competition. Using innovation in marketing and promotion, Shapes! hopes to be a competitive success in providing...
10 Pages (2500 words) Case Study

Business in Japan and South Asia

The Allies later overthrew it. ‘In the heyday of the main bank system, a stable system existed in which banks and other financial institutions mobilized and allocated savings in a high-growth economy regulated by controls over a loan, deposit, and bond issue interest rates.’ (Masahiko Aoki & Hugh Patrick, ‘The Japanese Main Bank System’ p 21).
The structure of the keiretsu was analogous to the tree layout or branched format. It was this very structure that also seems to have lent a lot of stability in the early years of its inception. Each major keiretsu had one particular bank as its primary funding nucleus. This bank lent a specific keiretsu’s member companies money because they held positi...
10 Pages (2500 words) Case Study

Business Ethics in the Case of Timberland-City Year

The purpose of this study is to focus on the ethical considerations and dilemmas faced by the organization Timberland in terms of its coalition to City-Year and the steps that are taken and should be taken for the solution of those ethical issues.

In the merger of the two organizations, Timberland and City Year, there are many ethical considerations. To develop legal business relationships between Timberland and City Year and to consider the stipulations of the required business laws, the following ethical considerations should be deemed:
  • None of City Year’s earnings should be incurred to any private shareholder or an individual.
  • City Year cannot participate in any political campaign or...
6 Pages (1500 words) Case Study

Business Administration

...Master Business Administration – Pre Admission Essay Please describe your main interests and leisure activities, and any other experiences or involvement that has significantly influenced your career or personal development. 100 Words I was born in India where Cricket is played across the country. I received my inspiration and motivation to play this game after India won the 1983 World Cup Championship. I have played this game representing my school and college in various tournaments. During my leisure time I watch the television. The channels that I generally watch are the sports, movies, and entertainment ones. I also have an interest in the technological gadgets. During my childhood, computers were the only gadgets which influenced me...
6 Pages (1500 words) Essay

The Main Threat to Small Business

When it comes to reliability factor big businesses are able to sustain because of their track record. Big businesses are able to pacify their customers using their past successful track records.
Nowadays most of the business opportunities and orders are posted online. This means that business providers need to be well integrated with supplier systems through online facilities. The infrastructure of the business model needs to be updated. But this is not an easy task for small businesses. E-based procurement is possible only with a well-maintained network on the internet. This requires a lot of financial and technical necessities which could not be supported by small businesses. On the other hand, Big businesses are well equip...
8 Pages (2000 words) Assignment

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...
10 Pages (2500 words) Case Study

Business Finance: Activity Based Costing

At that time, the western manufacturing companies were facing serious competition from their Japanese counterparts. The Japanese automotive and electrical products were capturing the market by their low costs. That prompted the Western companies to innovate new costing techniques that would point out their problems and lower the costs. This reason was the main catalyst in the acceptance of ABC. There was resistance by the management of companies who viewed ABC as detrimental to their interests. In addition, the cost of the impletion of ABC was huge which further disinterested the companies. But what the industry was going through in terms of innovation and competition was enough to pave the way for ABC’s smooth transformatio...
7 Pages (1750 words) Case Study

Decisions in Paradise Business Scenario

This paper discusses solutions for the Kava case study along with an implementation plan.
Kava has topography and geographic location that makes it susceptible to natural disasters such as tidal waves, tsunamis, typhoons, hurricanes, floods, fires, volcanic eruptions, and earthquakes (Decisions in Paradise: How to Be, or Not to Be, 2009). There are other issues in Kava. The population is at high risk for Avian Flu and the population faces an HIV / AIDS epidemic. The island is susceptible to petroleum skills and is an undesirable business risk due to the potential ecological state of the entire island. The region is a high risk for both domestic and foreign terrorist attacks. The costs of importing raw materials into the islan...
6 Pages (1500 words) Case Study

Globalization and Business Enterprise: Climate Change

Since globalization encompasses political, economical and environmental issues, there has been much debate amongst companies on how resources are to be allocated in order to minimize climate change. Climate change is being dealt with on a global scale. The “Green investing is on the rise”, where investors are buying stocks that are environmentally friendly. New Zealand, like other countries, is supporting the cause for environmental protection by legislative measures in trade, bills regarding carbon emissions and by being part of agreements with the UN and the Kyoto Treaty.

Climate change and globalization are intricately linked. With the passage of time, many environmental issues, like global warming, have...
6 Pages (1500 words) Coursework

The Impact of Culture in Overseas Business Transactions

Diversity in culture is eminent and is closely evaluated in terms of their impact and effect on business operations especially when negotiating business deals with overseas organizations. Culture affects people – their needs, wants, aspirations, all of which the leader must tap. The value of taking into account cultural dimensions in day-to-day operations of either multinational corporations (MNCs) or global organizations must be viewed by management as training grounds for business practitioners. The evolution of business organizations has transcended barriers due to the rapid technological advancement that occurred within the last century. The classifications and categories of enterprises continue to increase due to factor...
7 Pages (1750 words) Coursework

Business Ethics of Wal Mart Company

The lack of ethics is one that results in complications such as loss of customer loyalty, inability to continue to progress in society and legalities that can cause the business to become hindered when selling products or services.

A company that is taking shape in the global market is Wal – Mart a superstore that is known for low prices on a variety of products. Consumers that are familiar with Wal – Mart often attribute the products offered by this corporation as convenient, easy to use and at lower prices than other stores. However, there are also continuous questions of how the employees, suppliers, and customers are treated when looking at ethical considerations. One of the common problems that many ha...
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business Plan for FREE!

Contact Us