Operation of Amazon - Essay Example

Tax evasion and non-compliance is a trend that can have very negative publicity to a company. Despite the online presence of the company and the widespread nature of its services, the company should seek ways of formalizing the tax procedures and ensuring that they are always within the legal confines. This will tend to increase trust from their clients and avoid negative publicity which might steer some customers away. Establishing a physical base in countries that the company cannot afford free shipping is also a good idea.

Such a base can even be regional such that shipping to neighboring locations becomes more cost-effective. This will tend to appease the clients who might have wanted to order from Amazon but shied away owing to shipping costs. In undertaking these suggestions, I believe that Amazon can up positively improve its image and thereby increase profits.