Amazon's Management System from Planning Through Controlling - Essay Example

Currently, people not only see Amazon as a platform for e-commerce but also as a famous company for its products. Amazon recently released many products such as Kindle Fire, TV Fire, and Fire Phones, which took the sale of e-books, e-music, and e-movies to another level. It has contributed many benefits to content creators and consumers. Content creators are happy when they can directly publish their products through Amazon at a lower cost, while consumers are satisfied with the huge number of e-books with cheaper prices compared to physical ones.

3. Matching customer delights with the integration of new technology.

Fulfillment by Amazon (FBA) is quite an outstanding service. Amazon claims to help third-party sellers “to pick, pack, ship and provide customer services.” Consequently, such sellers only need to provide their products. With the FBA program, Amazon uses robots to reduce the need for workers and boost the efficiency of selling. However, while focusing on new technology Amazon fails on providing a safe work environment to its employees who are their important stakeholders. The current U.S. Supreme Court about Amazon warehouse working conditions illuminates this weakness. According to Bloomberg reports, there have been more than a dozen cases filed against Amazon since 2010.

4. Amazon’s relationship with Drucker's principle.

Although the company can manage to get high profit, they still have some problems in communicating with the employees. After doing some research and analyzing the business, it became apparent that Amazon is doing well by successfully putting people together in a joint performance to achieve a common goal. However, we still maintain that the company also has some downsides. Its excellent prices and services are not the only measurement to understand its health. Drucker holds that diversity of measurements and the look from the outside are required to see the result of the labor. In reality, Amazon lacks communication with employees, which is crucial for better understanding their needs. Likewise, its outside reputation is needed to be taken care of since the last time it got involved in the UK tax avoidance row as well as the current U.S. Supreme Court for its poor working condition. 

After almost one quarter in the management class, we believe that human beings can work together to achieve a common goal.  To get people to work together, we must follow the PLOC framework. We need to give people some goals to achieve, lead and organize them with the right theories, and control people's behavior to behave in a certain way.