Amazon.com Amazon.com Amazon.com is the US based multinational electronic commerce company with headquarter at Washington. It offers products like books, apparels, computers and consumer electronic items to its customers worldwide. Online business completions are getting intensified and many other companies are currently engaged in online business…
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The success of e-business depends on how long a customer spends time in an e-business website. Amazon did everything needed to tie up the customers in their website. They have formulated different strategies to attract the net customers. Most of the internet users are youths and Amazon.com has everything needed to attract the youth customers. This paper briefly analyses the history, supply chain management process, online auction features, competitors and current market position of Amazon.com. History Amazon.com was founded by Jeff Bezos in 1994 in America” (Amazon.com, Inc). Initially it started as an online bookshop. However it expanded its business during the late 1990s and diversified its business to areas such as to offer the CDs, videos, DVDs, electronics, toys, tools, home furnishings and house wares, apparel, and kitchen gadgets etc (Amazon.com, Inc, n. d). Amazon entered the internet world in 1995 and registered as a public company in 1997. In 1998, they entered the online music and video business and in 1999, they started to sell toys, electronics, tools, and hardware using their e-commerce website. Though the company has started as an online bookstore, currently it has products such as music CD’s, VHS, DVD, computer software, video games, electronics, apparel, furniture, food toys, etc apart from books. It has started film production also in 2008. Amazon has several websites custom made for countries like Canada, Germany, France, China, UK, Japan etc. The company did not focus on profits for the initial five years and spend much of its revenues in expansions in the initial years. This business strategy brought immense dividends to the company as per the recent statistics. Current market position Currently Amazon.com employs more than 7800 employees and as per the statistics of 2002, it has reported $ 3.9 billion sales (Amazon.com, Inc, n. d). It is the largest online retailer at present in United States. The closest competitor Staples Inc has only 1/3 rd of the revenues of Amazon.com as per the statistics available in 2010. As per the recent statistics, it ranked 272 in the list of Fortune 500 companies. Supply chain management process Supply Chain Management (SCM) is the process of controlling the movements of goods or services from suppliers to buyers. The efficiency of supply chain management depends on the availability of the material based on the demand. There should not be more goods in the store if the demand is less; at the same time there should be adequate number of goods always if the demand is good. Amazon has one of the most efficient, sophisticated and advanced supply chain management systems in the world. “Homemade applications handle nearly every aspect of its supply chain: warehouse management, transportation management, inbound and outbound shipping, demand forecasts, inventory planning, and more” (Bacheldor, 2004). In other words, all the aspects of supply chain management are managed with the help of advanced software at Amazon.com. The human intervention is very less in the supply chain management process and the machines are dominating in this sector. Thus the chances of human errors which may delay the supply chain management process are very less. For example, computers and software are assisting Amazon in taking orders, processing orders and in ensuring the delivery of goods in time. Whenever, an item is purchased from
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(Amazon.Com Research Paper Example | Topics and Well Written Essays - 1250 Words)
“Amazon.Com Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/family-consumer-science/1411430-amazoncom.
After he had made the journey across the country from New York to Seattle, he wrote the Amazon business plan which led to him setting up the original company in his garage. The history of Amazon.com dates back to the founder Jeff Bezos who had a vision to benefit his community (Boom, 2008).
In the middle of 2000, Lehman Brothers predicted that Amazon Company is unable to succeed. Bezos had to struggle against negative predictions, in accordance with which his Company should have bankrupted in 2001. Amazon for Bezos is a creative field for the realization of his great talent of a businessman, manager and a strong leader.
This company creates programs that enable sellers to list all their products and services on its website, and their personally branded websites (Miller 5). It also offers an access to technological infrastructure for enterprises and developers of all sizes through their website.
In other words, these are activities that ensure success of an organization. This neither means that without these elements, a manager or an organization is nor assured of success. Critical success factors provide an avenue of managerial and enterprise performance, and, therefore, any organization that hopes to achieve its mission must give these elements special and continual attention.
Amazon Inc. has its future well focuses through quantified strategic objectives. To make it more competitive in future, plans for acquisitions have been laid down. Amazon Inc. hopes to up its game and venture into chains like Staples. This will be met by tough competition from firms like CPG.
Electronic commerce or e-commerce as it is referred to, this certain feature in the internet and business arena is blessing not just for prospect shoppers but even for simple beginners to expert sellers
Kindle with the help of which the consumers can have multiple electronic books at their disposal with just one click (Amazon.com Profile - History of Amazon.com and information about Amazon.com).
Amazon.com was founded by Jeff Bezos who initially started the company in his
Amazon.com into a consistent moneymaking business in instant, midway and long –term frames, while maintaining pursue of commercial objectives of expansion at balanced costs.
The company has satisfactory technical capability of fulfilling customers’ broad communication,
2 Pages(500 words)Case Study
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