Strategic Communication - Essay Example

Strategic Communication Strategic Communication In my current work place, I am familiar with different types of reports. The company develops informational reports that discuss business decisions making all the employees understand why the company made the decision. The presentation of informational reports must include payment records, detailed financial information, business principals, the background of the principals, and all the operations involved. In addition, the organization releases periodic reports that inform both the employees and the public regarding policies, operations, and the range of products that the company deals with.

However, the periodic reports target the management team as the main audience so that it can make informed decisions. The presentation of the periodic reports highlights four critical elements, namely a statement of significance, a statement of integrity, monitoring, and conclusions. Other types of reports are situational reports presented by different individuals within the organization concerning the progress of projects or after attending conferences. The presentation of situational reports depends on the purpose of the report.

This is to mean that progress reports are different from conference reports. In other occasions, the organization mandates the preparation of investigative reports hen a problem or a situation deserving attention emerges. Usually, investigative reports begin by introducing the problem and then provide details of all the facts and findings surrounding the problem, and finally a summary. Other types of reports that I am familiar with include the compliance reports, prepared by the organization to demonstrate its adherence to the government regulations.

The presentation of compliance reports includes detailed background information as well as a preview of all the sections included. After the preview, the report comprises of the content couples with data and figures and finally a summary, which highlights the objective of the report. My organization also prepares analytical reports such as research reports, recommendation reports, feasibility reports, and yardstick reports. Analytical reports have an introduction, which introduces the objective of the report and the findings follow.

The finding section presents all the advantages and the disadvantages of each alternative. After the findings, a recommendation section follows, and finally the conclusion. In my opinion, an employee like Scott, who wants her company to consider funding the project mentioned, should present a proposal in writing. In the proposal, she should present details of the project highlighting its viability and an estimated cost of the entire project. The proposal should have a justification of why the company should consider funding the project a critical move.

The benefit of the project should also be clear in the proposal.Many companies require evidence that a project is viable before they can consider funding it. This is because companies need to take calculated moves. This is the reason why they carry out rigorous research prior to investing in a certain project. In the specific case of expensive projects, there is a need for pilot projects that present evidence of viability. If the pilot projects are successful, then the company can take the risk of investing in the expensive project.

Without the evidence of viability, many companies are usually afraid of funding expensive projects.ReferencesDowns, C. W., Adrian, A. D., & Downs, C. W. (2004). Assessing organizational communication: Strategic communication audits. New York: Guilford Press.Lewis, L. K. (2011). Organizational change: Creating change through strategic communication. Chichester: Wiley-Blackwell.