Post Event Evaluation - Essay Example

Businesses increasingly are supporting events to promote their services and products to the market and for charity activities. Different authors have defined events and theoretical constitutions of events. This enables us to classify the types of occasions are can be termed as events. According to Bowdin et al (2012), Governments now support and promote events as part of their strategies for economic development nation building and destination marketing. Other authors hold that events are more of social or staged activities.

This means that events are composed of activities although mere activities ac not be categorised as events (Getz et al, 2007). This is because activities involve liveliness, energy and involvement but with events, there is a theme which accompanies those activities. The UK and various countries and cultures within it, have a rich tradition of rituals and ceremonies extending over thousands of years. These traditions, influenced by changes within society, have greatly influenced many events as they are celebrated today.

Some of the events initiated in the UK in the traditional period still function religiously up to now. Example, King John initiated an event known as ‘The Lord Mayors Show’ in 1251 and which has continued to be practiced today. Currently, the lord mayor’s show is the largest parade of its kind in the world. LMS (2013) explains how the Lord Mayors Show has floated, rolled, trotted, marched and occasionally fought its way through 798 years of London history, surviving the Black Death and the blitz to arrive in the 21st century as one of the world’s best-loved pageants.

While the ‘The Lord Mayors Show’ is categorized as a cultural celebration and a parade, it can be categorized as an event as it has been listed under the Getz et al (2007) ‘Typology of Events’. Getz et al (2007) provides further description towards these events as a joyful occasion and a day to observe