Research Proposal and Marking Schedule - Coursework Example

After identifying the target market, appropriate methodologies should be used to incorporate them in the research. However, since the market is wide and consists of very many people, it might not be an easy task to involve the whole population in the research. Because of this, there will be a need to use a sampling technique which is appropriate for the type of research and the target population to be used as the subject of the study. The most appropriate sampling technique to use is simple random.

Under this design, each and every member of the target population will be granted equal chances of participating in the research. Meaning, they will be randomly selected to participate in the research. If this is properly done, it will be possible for the research to generate a set of accurate and error free data which can be generalized as a representative of the entire population. Besides, it will help in reducing the costs of conducting a research because it might be so challenging to subject the whole population to the studies.

For the researchers to gather the necessary required information about the market, it is incumbent upon them to use the most appropriate tools during their research. Based on this fact, the research will incorporate the use of the following tools in the collection of data: After taking the population sample, they will be engaged in interviews. During this time, the researcher will meet the subjects and ask them questions which they will be expected to answer. However, for this to be effectively done, appropriate questions should be designed so as to enable them to give the information which can be used to by the researcher to know about their attitudes, tastes and preferences towards tea and coffee (Amor, 2009).

At the same time, the questions should be properly designed to be much flexible. Meaning, there should be both open and closed ended questions. However, the respondents should