Market Research in Mobile Catering Services - Essay Example

The opportunities still available in this industry are the need for a blend of nutrition with healthcare feeding programs. One of the weaknesses of Macdonald which is experienced in the industry is the increasing concern on ethics.

Offering mobile catering would capture the market potential for the increasing change in the socio-economic structure of society in which some people may require services at funerals and weddings. This kind of data constitutes oral interviews as an aspect of primary data. It is evident that various events nowadays require caterers who offer mobile services within the event venue and this is the unexploited demand gap that has not been filled in this industry (Wiid & Diggines, 2009). The target market in this case is the working class who is involved in employment and has little time to organize and provide local manpower to offer catering services for weddings and funerals. Critical evaluation of the three questions below can boost the progress of market research:
- Do you have time to organize local catering services for family members and relatives?
- What can you say about the catering services within the venue of the event?

It is important to underscore the aspect of competition in any market and the catering industry is not exceptional. Survival in such a market would therefore require strategic planning which mobile catering will have to contend with lest they are pushed out by the other firms in the

Mobile catering falls in the catering and accommodation industry and has several competitors. The direct Sales Model is therefore critical as far as the success of the firm is concerned. Mobile catering requires face-to-face interaction with customers which is equally healthy in terms of determining the demand gap in the market (Wiid & Diggines, 2009). This business model has been preferred in the industry as it promotes long-term relationship between the firm and the clients. It is critical to note the significance of a sound Mission/ Vision Statement and Value Proposition in enhancing the chances of better performance of the industry.

Mission/Vision Statement: to provide excellent and faithful service in the catering industry for the better welfare of society.