Erotic Suggestiveness and Sexuality Explicit in Ads - Assignment Example

Erotic Suggestiveness and Sexuality Explicit in Ads affiliation Erotic Suggestiveness and Sexuality Explicit in Ads Sincethe development of the medium, nudity in ads has been controversial and most nude scenes and images in adverts had not been justified as being part of the ads. Nudity in ads refers to the presentation in the ad that involves people who are naked or wearing less clothing than contemporary norms consider modest. In some extreme cases, nudity itself is the object or the ad used in the development of the character of the subject. The subject of whether erotic suggestiveness and sexuality explicit are nude has raised many debates in the recent time. Erotic suggestiveness in ad refers to visual, verbal, or written material or behaviour that can be understood as having sexual undertone or which the community can otherwise interpret as intending to provoke sexual arousal (Danna, 2007, p. 49). On the other hand, sexuality explicit ad refers to ad containing sexual gravities without deliberately obscuring or censoring it. The term sexuality explicit refers to euphemism for pornography. Commonly, sexuality explicit ad contains unstipulated sex acts, uncovered genitalia or sexual intercourse. It is therefore important to differentiate the two commonly confused words, nudity and sex. Erotic ads are suggestive of sexuality, and usually contain nudity. This paper attempt to identify socially acceptable exotic suggestiveness and sexually explicit and clearly develop differences between the two terms. Nudity in an advert and the rate of nudity acceptable varies from culture to culture. Nudity ads can be controversial in some culture because they challenge some of the community’s standards of modesty. In this perspective, standards vary by culture and are influenced by several factors. These factors include the type of nudity, who is exposed, which parts are exposed, the duration of exposure, the context, the pose and other aspects. The censorship and rating regimes in many cultures control the content of ads, with intent to limit content that is deemed harmful or undesirable, morally or otherwise. Many advertising companies apply self-censorship, limiting nudity in ads to avoid external censorship that applies a strict rating. On the other hand, people may differ widely on what they consider erotic suggestive and sexuality explicit and what is or not acceptable depends largely on the community’s social mores (Carroll, 2010, p. 124). In some culture, time factor can make ad nudity. The state and relevant authorities therefore control the time a certain ad is aired. The nudity from the ad is therefore judged on the merits of time the ad is aired. To this end, erotic suggestive ad on television can be restricted not to be aired at a certain time until when it is presumed that children will not be watching. During this time, the ad can be assumed as legal since the time of airing is timely to deliver the required message. In retrospect, nudity in sexuality explicit and erotic suggestive ad and its impact on receivers with different age limit is a matter of concern (Paasonen, et.al 2007, p. 67). The subject of concern is the definition of an adult who are legally allowed to view and they serve as the target of the ads. The exact role of nudity in advertising is debatable. The primary goal of nudity is to attract and get the attention of the product’s target audiences. Any effective advertisement must capture the attention of the targeted group/market in order to deliver the message appropriately. Though sexuality explicit and erotic suggestiveness can sometimes be controversial or distasteful, it can also be presented intelligently and tasteful. However, the ads have detriment societal consequences. Most of these ads contain unnecessary nudity and display different message from one advertised. There are only two occasions when nudity is necessary, one of which is when taking a shower and naked product placement. On the other hand, the type of product and its intended use justifies the use of sexuality explicit and erotic suggestiveness ads. Products that are directly linked with body such as lotions can profit from this kind of ads (Shah, et.al 2009, p. 103). Can nudity be possible without erotic suggestiveness or explicit sexuality? Typically, nudity refers to the amount and style of clothing worn by model in ads. Nudity is operationalized as model’s stages of undressing progress. It can be either suggestive, partial revealing or nude. Sex is usually operationalized with nudity as individuals wear cloths to trigger sexual hormones in human beings. It is therefore not possible sometime to assume nudity without sexuality explicit and erotic suggestiveness (Rubin, 2011, p. 85). This is based on applied assumption, which implies that cloths or lack of cloths is a primary determinant of sexual response. On the other hand, a relation assumption suggests that there is a direct correlation between levels of undress and sexual arousal. It is therefore true to argue that, nudity is neither necessary nor sufficient condition for a stimulus to be perceived as sexual. A large percentage of viewers is not aware of nudity when exposed to it. The presence of nudity in an advertisement therefore does not merely means erotic suggestiveness or sexuality explicit. Many reports suggest that given to exposure of nudity, some viewers are not sexually aroused by it. As an organization of sex, nudity may or may not prove a sexual response in the receiver. To this end, the understanding of nudity and its effect depends on the receiver’s perception, behaviour, and intent of the nudity. Some individual is easily aroused when they view some parts of the body. In such cases, an individual can therefore define nudity in ads as sexuality explicit or erotic suggestiveness (Carroll, 2010, p. 165). Nudity within ads makes the receiver desire to have sex. Therefore, the subject matter depends on the attribute and behaviour or the receiver. On the contrary, the intention of nudity can trigger one’s mind to desire sex, the clothing and behaviour of models are cited as a major determinant of sexual arousal. Is nudity, sexuality explicit and erotic suggestiveness appropriate in an ad? Inclusion of visuals, verbal or written materials that can arouse sexual feelings to viewers depend on culture, time and product factors. Some cultures allow ads to contain nudity and other materials that can be termed as components that arouse sex response. On the other hand, each product requires different type of advertisement for each target market differs. The nature and the use of product also serve to influence the kind of advertisement to be made. It is therefore necessary to include nudity while advertising relevant products (Danna, 2007, p. 90). However, some nudity can be interpreted as sexual explicit or exotic suggestive since the context is not justifiable. In conclusion, the concept of nudity in any ad depends on the social’s culture and definition of nudity. As noted above different cultures define the term nudity differently. On the other hand, the presence of nudity does not always mean that ad contains sexuality explicit or exotic suggestiveness. The ideology behind this concept is that displaying parts of the human body does not clearly cause sexual arousal and sexual attraction. Other potential, important determinants of sexual attraction include physical interaction and behaviour. References Danna, S. R. (2007). Advertising and popular culture: Studies in variety and versatility. Bowling Green, Ohio: Bowling Green State University Popular Press. Carroll, J. L. (2010). Sexuality now: Embracing diversity. Belmont, CA: Wadsworth CENGAGE Learning. Paasonen, S., Nikunen, K., & Saarenmaa, L. (2007). Pornification: Sex and sexuality in media culture. Oxford: Berg. Rubin, G. (2011). Deviations: A Gayle Rubin reader. Durham, NC: Duke University Press. Shah, K., & DSouza, A. (2009). Advertising and promotions: An IMC perspective. New Delhi: Tata McGraw-Hill. Read More