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Analysis and Evaluation of the service concept of Nando's restaurant - Essay Example

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The success story of Nando’s is truly a spectacular one, as it grew from a Chicken and Chips shop in a humble mining town in Johannesburg, to one of the most recognized restaurant brands in the world. Nandos’ story dates all the way back to 1987, when South African and…
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Analysis and Evaluation of the service concept of Nandos restaurant
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Download file to see previous pages hoven brought the franchising rights of Nando’s in the United Kingdom, and opened its first oversees outlet in Ealing Common, West London (Sawyer, 2010).
At first, the restaurant functioned as a simple chicken and chips takeaway, however after realizing that this system of service delivery was not nearly as successful in the UK as it was in South Africa. Enthoven was credited for changing Nando’s operation style into a system in which the customers paid at the till and collected their own cutlery, an operation style that revolutionized public dining in the United Kingdom. Since the opening of its first overseas franchise in Ealing, Nando’s has experienced rapid expansion, with currently 290 outlets across the UK, and 1025 outlets in over 20 different countries across the globe (Nandos, 2013). A number of factors have led to Nando’s rise in popularity, especially in the UK. However, due to the brand’s severe lack of advertising, it is hard to look beyond the restaurant’s simple and unique service concept, as well as, of course, the delicious taste of its food, when crediting its success (Baker, 2004).
This report aims to analyze and evaluate the Nando’s service concept, as well as recommend ways in which the restaurant could further improve on its dramatic success in the future. The hospitality industry has so far experienced changes overtime. The level of competition in the service industry is increasingly becoming stiffer by day. Nando’s is well positioned to survive the competitions by implementing well-thought recommendations (Lanchester, 2011).
The Nando’s service concept differentiates among its different outlets around the world, depending on the location of the restaurant. For the purpose of this assignment, I will be analyzing the Nando’s service concept for its UK outlets only. The core product that Nando’s sets out to deliver is its food, particularly its Portuguese style, flame-grilled chicken. Nando’s is known for offering ...Download file to see next pagesRead More
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