Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Communication of Window Displays - Essay Example

Comments (0) Cite this document
Windows displays has evolved as one of the powerful techniques employed by retail establishments for attracting passer-by to purchase products; thus increasing sales. Shopping is viewed in the media as the national leisure of the UK population and that window-shopping plays the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
The Communication of Window Displays
Read TextPreview

Extract of sample "The Communication of Window Displays"

Download file to see previous pages Henry Selfridge, the owner of Selfridge retailer store and the initiator of visual merchandising understood the significant of window display. Thus, he came up with innovative window designs in order to communicate to customers on the available brand offered in the Selfridge store. The creative director of Burberry store (London-Regent Street), Christopher Bailey also came with innovative ideas for communicating to the shoppers about the brands available in the store. Selfridges and Burberry are among the fashion retailer companies that employ window displays strategy in order to increase sales in the highly competitive global market.
Bhalla and Anuraag (2010, p.145) argue that wherein gratification precedes loyalty, retailers have learn that it is through being smart that one can achieve success in the highly competitive market. Therefore, retailers attempt to use window displays as a strategy of communicating to the consumer about the products and services they deliver to them. Selfridges London and Burberry use window display in order to communicate at physical interfaces with the consumer right from the point of sighting the store or the shop. The aim of window display is to catch the attention of the consumer at the store front and entice him or her into the shop; thus creating enough interest for him or her to make a consumption decision. This technique of window display is known as visual marketing; hence, retailers use this technique to deliver a differentiated and shopping experience. Visual marketing technique plays significant role in shopper acquisition and customer loyalty, in which a lot of efforts and expenditure are invested (Bhalla and Anuraag 2010, p.145).
Additionally, window displays create first impressions of the retailer stores and its offering through tactical communication. For instance, Selfridges London and Burberry retailers use art and visual communication designs or images for sustaining the preference of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from
(The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 Words)
The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 Words.
“The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Communication of Window Displays

Electronic Displays

...?Electronic Displays Electronic displays are commonly used in personal computers, car navigation systems, mobile phones, televisions and other electronic devices (Namikawa 2007, p119). There are different types of electronic displays, usually classified according to technology, application, and environment. Different Types of Electronic Displays Different Types of Electronic Displays According To Technology The major electronic displays technologies include the following; Cathode Ray Tube (CRT), Electro-Luminescent Display (ELD), Flip-Dot Display, Incandescent Display (Light Bulb), Liquid...
8 Pages(2000 words)Essay

Public displays of connection

...if professors were to get on facebook I don't think it would be a major difference, only that some students would be more close to their professors. However this is not always likely to happen, because just because you know someone on facebook doesn't always mean that you will communicate with that person. I say this because I am in that boat. I have several friends in which I don't know, or met through others, and I don't communicate with them because I know nothing about them, or I'm just not interested. Overall though I do think that professors and facebook will have some type of effect on student and teacher relationships.When it comes to privacy, this has always been an issue and always will be. So...
2 Pages(500 words)Essay

WORKSHEET #4: Rear Window

... WORKSHEET #4: Rear Window In the context of film history and criticism, what is an auteur? An auteur is a film director who influences their films so much that they rank as the films author. It is a kind of a theory which explores the notions of personal creative control and vision in a cinema. The critical perspective explains that the director is very unique in his personal artistic perspectives and that the film is a significant product of the perspective. The director is criticized with consideration of his reflection on the society where the film was created. 2. What is meant by the term genre? What genre is Rear Window and what recognizable elements are present in the film that helps to identify its generic identity? Genre... is a...
1 Pages(250 words)Assignment

Storage and Displays

...Provide five reasons why manufacturers are shifting to Solid Disks. What do you prefer, SSD or conventional hard drive? Presently Solid Disks are finding attention from manufactures for number of reasons. 1-They are being considered more reliable in terms of their architecture. 2-Speed is always an important factor that is considered with regard to storage devices capacity. S.S.D provides much improved data rates capacity as compared to their predecessors. These features include faster boot time, increased number of cycles per second. 3- The latency variable is also an improvement in contrast to conventional H.D.Ds. 4-Their inbuilt features of providing more resistance to shocks make them more sought after. 5-Solid State Disks... five reasons ...
1 Pages(250 words)Essay

Rear Window

...full Rear Window (a film by Alfred Hitchcock) 10 April The word auteur is originally a French word meaning an author but its modern usage has been applied to a film director whose control over all aspects of the film production is so great the film can be said to be unmistakably his own (as the author of that particular movie). Rear Window is a suspense thriller and belongs to the crime fiction genre; the word genre is a word that means a class, category, or classification of a literary or artistic work in terms of certain similarities in its form, substance, style, subject matter, or technique. Crime, suspense, and the thrill of discovery are the distinctive elements of this film genre. The principal...
1 Pages(250 words)Assignment

Rear Window

..., which ends abruptly, he gets discouraged and resolves to denounce the idea of marriage. 4. Identify a number of different analytical positions from which we can approach any film. Define each of them briefly and explain why a feminist perspective has been used so frequently to explain Rear Window. Instinctive approach: The mind remains closed to alternative and focuses on the initial satisfactorily solution or understanding. Structured approach: The mind remains open to alternatives that provided a better solution or understanding. The feminist perspective is used in the film the Rear Window to reflect the gender role stereotypes. The display of gender roles is best understood...
1 Pages(250 words)Assignment

Rear Window

...Rear Window by Alfred Hitchcock - Movie Review 1. An auteur in the context of film history and criticism is considered to be a director who is also an ‘author,' With respect to being the author, the directors happen to work within conventional genres and forms and still impose a distinct vision on the film. Auteur criticism however emphasizes on the observation of an auteurs full body work for recurring symbols, motifs and themes that indicate a certain structuralism that defines the auteur's vision. 2. In the film context, genre refers to the actual method used in the development of film based on the narrative elements of that film. Rear Window is categorized under the genre; Thriller. The movie hangs...
1 Pages(250 words)Assignment

Window display

...The communication of window display Affiliation The communication of window displays Chanel S.A is an extraordinary fashion house that specializes in ready-to-wear clothes and haute countre, fashion accessories and luxury goods. Gabrielle Chanel established the House of Chanel in 1909 after she opened a millinery shop on the group floor of the Parisian Flat, which belonged to a textile businessperson and socialite Etienne Balsan. The growth of her business was attributed by the fact that the flat was a salon for the French sporting and hunting elite and for that reason; she had the opportunity to meet their mistresses. The demi-mondaine...
6 Pages(1500 words)Essay

Controls and displays be added on the dashboard may include cameras that are used by the racers to back up and jacks for mp3 devices that are used for communication with the team while in the race. All the above features can be summed up by the principle of multiple resources and are meant to ensure efficiency and safety for the driver and the co-driver preset. In conclusion, the dashboard may also be moved from the traditional location to the windscreen for easier viewing and monitoring of the equipment present in the dashboard. The cameras installed follow the principle of pictorial realism as they are meant to provide a clearer view of the objects behind the car which may alternatively be limited by solely using side mirrors. All the...
2 Pages(500 words)Article

How Window Displays Affect the Parents Shopping Decision in Children Clothing

...or case. These responses of the respondents are evaluated based on consumer decision making models to understand the validity of such. Further based on the perceptions of the respondents along with the several theoretical inputs effective recommendations are suggested for helping in enhancing the window displays of the two kids’ stores taken for the above study. Introduction The process of visual merchandising helps the store outlets of different brands to effectively communicate with large range of consumers belonging to different demographic profiles. Through the use of effective visual merchandising the different brand outlets can attract the attention of large number of consumers...
22 Pages(5500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Communication of Window Displays for FREE!

Contact Us