Events management - Assignment Example

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The multi-sport event occurred between 27th July and 12th August 2012 (Rosner & Shropshire 2010). However, the first event was the women’s football group stage match that…
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Summer Olympics The Summer Olympics also called London was a key international sports event held in London, UK. The multi-sport event occurred between 27th July and 12th August 2012 (Rosner & Shropshire 2010). However, the first event was the women’s football group stage match that was played two days before the official commencement of the event. It is reported that over ten thousand athletes drawn from two hundred and four National Olympic Committees took part in the event. The Olympic and Paralympic games were played in several new, historic and existing venues, facilities, as well as temporary facilities. Some of the temporary facilities include Horse Guards Parade and Hyde Park (Rosner & Shropshire 2010). The new facilities that were used as venues have been maintained, some have been resized, and others relocated.
In order to have a successful event, a committee known as London Organizing Committee of the Olympic Games was formed in order to oversee the whole process of conducting the Olympic Games (Rhatigan & Haley 2012). This team was charged with the responsibility of building infrastructures and venues of the event. On the other hand, the government had its own body known as Government Olympic Executive that was responsible for supervising the massive billions of pounds that were poured to fund the event. It is worth noting that the committees did an exemplary job in making the London 2012 a success.
Several companies bankrolled the London 2012. Some of the main sponsors of the event included Coca-Cola, Acer, Adidas, Atos, Omega, Panasonic, Samsung, McDonald’s, P&G, among others (Cotgreave 2012). Lastly, London 2012 had a tight security led by the police. There were over ten thousand officers who received support from thirteen thousand five hundred members of the armed forces. The police officers ensured that the participants as well as the members of the public who attended the event were safe (Barden 2008). It is reported that massive funds was pumped to beef up security during the Olympic Games.
Barden, M., 2008. London’s first Olympics. BBC Sport. Available at: [Accessed February 24, 2013].
Cotgreave, A., 2012. London 2012 Olympic sponsors list: who are they and what have they paid? The Guardian. Available at:
Rhatigan, D. & Haley, A., 2012. Culture Olympic typography through the years. Wired (San Francisco).
Rosner, S. & Shropshire, K., 2010. Olympics. In The Business of Sports. Burlington, Massachusetts: Jones & Bartlett Learning. Read More
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