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McDonald’s is popular for its Big Mac Burger, Fries, several soft drinks and different fast food items. The company believes in serving the food of supreme quality with value added customer service. The business operation of McDonald’s reflects in their mission and vision statement. They kept promises by serving quality food product in order to satisfy customers. People of present era choose McDonald’s outlet for dine out in order to attend several corporate meeting, family and friends get together, celebrating birthday parties and many other reasons (Schroff & Tresnowski, 2012). McDonald’s is not only the leader of US but they have successfully dominating the global fast food industry.
Brand extension is one of the important marketing strategies which helps the organization to increase their customer base and can impact on the business performance of the particular company. The brand extension or the product line extension strategy of McDonald’s may recognize the negative impact of the McDonalds’ happy meal and restrain child obesity through product line extension. The brand extension strategy of McDonald’s may feature the CSR activity in order to promote healthy fast food for children.
Fast food is the junk food that increases the fat and calorie level of human body. Moreover, the consumption of fast food results children obesity. These issues affected on the business performance of McDonald’s in US. American Dietetic Association, Food and Drug administration, centre for science in the public interest, Harvard school of public health and the physicians committee for responsible medicine has opposed the marketing strategies of McDonald’s. Moreover, the government restricted the television promotion of the newly launched food products targeting the kids. The research work mainly focused on the key turning points in order to develop the problem statements
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Its business is spread all over the world and people of all age groups are keen to enjoy this brand. Majority of the information contained in this report is extracted from the corporate website of McDonald i.e. http://www.mcdonalds.com. Background of McDonald The idea of McDonald was conceived by two brothers in 1940.
This project will be on the international strategy followed by McDonald. In the project, at first a brief introduction of the company will be given. Later on, an in-depth literature review will be done to analyse the previous research done on international strategy by different scholars. Using facts, the change in the business strategy of McDonald will be reviewed.
The four aspects are the commonly known components of marketing, which the management in companies has to carefully control, whether under pressure of internal or external constraints of the marketing environment. They need to be approached differently to come up with the right decision to implement and enforce customer relationship with the company, simply because they are essential determinants of how the potential customers get to view the company and its products or services.
McDonald’s began as a small restaurant. Initially, the company only operated within the borders of the United States. The heads however decided to venture into other nations and regions outside the United States in 1967, and this was met with huge success. The company has since the beginning placed emphasis in technology.
This can easily be seen in the life stories of icons such as basketball legend Michael Jordan, and the late, great hip-hop pioneers Christopher ‘The Notorious B.I.G.’ Wallace and Tupac Shakur – and, more recently, actors such as Denzel Washington and Samuel
178). From business point of view, innovation helps an organization differentiate its offerings and to maintain technology advantages and therefore it is critically important for an organization to survive in today’s highly competitive business contexts.
In any country language has an important role to play in consumer consumption pattern. India being a diverse in linguistic terms it has implications on the marketing strategy of the company. Through this dimension the company can reach out to the
stomers run the worse stories ranging from employees relations, type 2 diabetes, honor stores, obesity, objects they found on their foods and even stomach pains after eating their foodstuffs. The McDonald restaurants should develop a social media policy with guidelines of
For years, the company has been resilient to slow economy as compared to other fast food companies. Its success and resilience has been attributed to good leadership. Of the four functions of management, McDonald’s leadership has used the planning and
1 Pages(250 words)Research Paper
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