StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Bbc story - Essay Example

Comments (0) Cite this document
Summary
The importance of news cannot be denied in our lives, and it is not wrong to state that the news industry could be considered as one of the earliest industries to establish and it has flourished phenomenally over centuries. A few decades ago, there were not many ways of getting…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Bbc story
Read TextPreview

Extract of sample "Bbc story"

BBC, Guardian, and Times BBC, Guardian, and Times The importance of news cannot be denied inour lives, and it is not wrong to state that the news industry could be considered as one of the earliest industries to establish and it has flourished phenomenally over centuries. A few decades ago, there were not many ways of getting daily news and newspapers were considered to be an essential part of daily life. Presently, BBC News, Guardian, and Times are the leading companies in the news industry. BBC world news reached a record of 330 million households around the world in the year 2012 (BBC News, 2012). Guardian news and Times have a monthly reach of 9.6 and 7.9 million respectively (The Guardian, 2012).
However, due to the advancement in technology, there are many options for people to select from the sources of news. Besides TV, radio, and newspapers, there is now internet which provides the latest news at any given time of the day free of cost. This increasing trend has forced the companies to focus just as much on their online presence. The newspaper industry is losing audience to the internet as people are no longer willing to pay for news that they can easily access online for free. Thus, in order to survive, the news companies are not spending big amount to maintain audience both online and offline.
A different strategy was adopted by all three of the news companies to compete with each other. BBC was quick in coming up with an online strategy given its vast audience. The company soon announced its decision to go “digital” under the leadership of Entwistle. The introduction of iPlayer proved to be quite successful both, for the network as well as the VOD market (Andrews, 2012). The main strategy of the company was to focus on vision, audio and music, and digital future media division (Andrews, 2012). The global audience for BBC online is estimated to be 30 million (Horrocks, 2012).
Guardian, on the other hand, completely embraced the online media and decided to become “a digital-first organization” in 2011 (The Guardian, 2011). The company announced that it will be posting complete material online and increase its investment in maintaining audience online as it is the future’s demand. The company is now focusing on reaching out to more people through internet and mobile phones and make efforts to improve its digital services since the entire newspaper industry has been suffering due to this major shift in use preferences (The Guardian, 2011). The guardian is presently the fifth most visited news site in the world with over 30 million online readers (Holiday, 2011).
The Times, however, has taken a different perspective in mind. Given that online users are less likely to pay for material which can be accessed for free, the company adopted a strategy to charge only the loyal customers, i.e. customers that read more than 20 articles. The company has announced a number of packages for subscription for iPad, mobiles phones, and web access. This way the company will not drive away customers who are not frequent users while the loyal group will be charged to access more articles (Peters, 2011).
All three of the above mentioned companies have taken a very different approach in order to survive in the industry. The changing user preferences have made it necessary for the newspaper companies to come up with new innovative ideas so that they can face challenges resulting from the changing environment. All three companies have been able to survive possibly the worst decade for the newspaper industry and in order to stay in business, they must continue maintaining their online presence.
Reference List
Andrews, R. (2012, November 2). New BBC boss should stick with Entwistle’s bold online plan. Retrieved February 5, 2013, from Paid Content: http://paidcontent.org/2012/11/22/new-bbc-boss-should-stick-with-entwistles-bold-online-plan/
BBC News. (2012, May 16). BBC World News achieves major distribution milestone, reaching more than 330m households worldwide. Retrieved February 5, 2013, from BBC: http://www.bbc.co.uk/mediacentre/worldnews/bbcglobalnewsdist.html
Holiday, J. (2011, April 19). Mail Online becomes worlds second most popular newspaper site. Retrieved February 5, 2013, from The Guardian: http://www.guardian.co.uk/media/2011/apr/19/mail-online-website-popular
Horrocks, P. (2012, June 27). New audience figures for BBC Global News. Retrieved February 5, 2013, from BBC News: http://www.bbc.co.uk/blogs/theeditors/2012/06/new_audience_figures_for_bbc_g.html
Peters, J. (2011, March 17). The Times Announces Digital Subscription Plan. Retrieved February 5, 2013, from The New Yor Times: http://www.nytimes.com/2011/03/18/business/media/18times.html?pagewanted=all
The Guardian. (2011, June Thursday). Guardian News & Media to be a digital-first organisation. Retrieved February 5, 2013, from http://www.guardian.co.uk/gnm-press-office/guardian-news-media-digital-first-organisation
The Guardian. (2012, 19 September). GNM reaches more UK adults each week than any other quality news brand. Retrieved February 5, 2013, from http://www.guardian.co.uk/advertising/insight-research1 Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Bbc story Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Bbc story Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1614283-bbc-story
(Bbc Story Essay Example | Topics and Well Written Essays - 500 Words)
Bbc Story Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1614283-bbc-story.
“Bbc Story Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1614283-bbc-story.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Bbc story

Case study on British Broadcasting Company (BBC)

...? Research & Development Case Study Report Case study on British Broadcasting Company (BBC) Table of Contents Topic Page no. Introduction 3 Aims & Objectives of the Organization 4 Technology Strategy Review of the Company 8 Organizational Structure 11 The BBC Story 13 Media Activities of the Company 13 Funding of BBC Services 16 Careers, Employees & Different Roles 17 SWOT Analysis of BBC 21 The Future of the BBC 24 Conclusion 27 Letter of Thanks 29 Personal Evaluation of Learning Outcome 30 Reference 32 Introduction: Considering the media industry in the United Kingdom, it has been learnt that the industry has huge opportunities in the...
25 Pages(6250 words)Essay

Story

...?THE TRAP-DRAFT Myoba stretched out on his bed and rolled over to see if Suhuma was still sleeping on the pillow made by Myobas’s Mother in the corner of the hut. In our last story, Myoba was able to learn some valuable lessons from not honoring the wishes of his father and his mother but he did gain a new friend.King Bomani, Queen Adeola were having a tough time deciding what to do with Suhuma, the leopard cub. They could see Myoba getting attached to the animal. Meanwhile, the young prince Myoba opened his eyes and rolled out of bed, and wrestled around on the floor with Suhuma for a while. he heard the voice of his mother calling for him. Myoba came running to answer the call of his mother’s voice. When Myoba saw his...
20 Pages(5000 words)Essay

Strategic Management - BBC

...) The ability to do truthful introspection and admit its shortcomings. Weaknesses Functioning of the corporation is being criticized in the public domain for quite some time now. In the recent past, BBC has tried to incorporate too many changes with limited success. Many of the steps have invited sharp reactions from different quarters. Its share of viewership/ audiences is on a downslide for quite a while now. With the high percentage of repeat broadcasts it appears there is dearth of talent in the corporation. Though BBC is an autonomous broadcasting corporation, yet in the recent past it has been mired in controversies on account of its overtly pro-government stance particularly for handling...
13 Pages(3250 words)Essay

BBC in 1920s and 1930s

...in clear light. He thought that this was only possible through the 'brute force of monopoly'. He thought that the people of the nation deserved to know the inside story of politics and the crude world that it was. But he was mistaken. BBC on receiving the first charter in 1926 saw a betrayal at the hands of the first chairman of the board of governors, who submitted in to a government for a ban on the broadcasting of controversial matters like politics and social issues on the basis that it can cause a social uproar among the people. Even after the lifting of ban in 1928, the BBC had to face continuing interference in the broadcasting of political and social issues, the bulk of which...
8 Pages(2000 words)Essay

BBC Radio's Development

...points for audiences via broadband portals around key content areas like Sport, Music, Knowledge Building, Health and Science Start commissioning more 360 degree cross-platform content Shift energy and resource into continuous news on TV, radio, broadband and mobile, making BBC News 24 the centre of the TV offering, moving talent to it and breaking stories on it Improve the quality of Sports and Entertainment journalism and appoint a specialist Sports Editor Create one single, pan-platform BBC Music Strategy and develop big events like this Autumn's first BBC Electric Proms as well as more personalization enabling people to create the equivalent of their own radio...
22 Pages(5500 words)Essay

BBC Broadcast

...around the idea of excellence; a transformation of the BBC into a state-of-the art digital broadcaster; and an irreversible shift in the culture of the BBC towards simplicity, opportunity and creativity. (http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/12_december/07/plans.shtml) COMMENT: The business strategies to increase sales means strategy here is not contradicting the charter of BBC. Q2: Pick ideally two models and describe them in some detail. The two preferred models are: PORTER 5P'S AND THE RATIONAL MODEL. The two best models due its popularity and clarity of results are: PORTER'S 5 P's Reflecting the emphasis upon 'industry' and 'market'...
5 Pages(1250 words)Essay

Story

...Plagiarism Stories affiliation Plagiarism Stories Senator Sotto speech on human reproduction bill Senator Sotto is a well-recognizedsenator in the Philippines, in the year 2012; he gave out numerous speeches on a human reproduction bill. Nevertheless, it emerged that majority of the speeches had been plagiarized from different sources comprising of Robert Kennedy and numerous bloggers in the United States. The United States bloggers have filed a case with the Ethics Committee in the Senate and there are numerous who are annoyed about the plagiarism, but the senator was not sorry. The debate is still unfolding. The occasion has raised a topic of plagiarism to fame in a nation that had never experienced...
1 Pages(250 words)Essay

BBC Documentary Critique

...BBC Documentary Critique: How to Make Better Decisions Number ‘How to Make Better Decisions’ is a BBCHorizon documentary that highlights some of the common decision making tendencies in human beings as individuals and even within organizations, talks about certain flaws in those conventional decision making practices and equally talks up some decision making tactics that can be crucial and game changing in mankind’s every day life. The 48-minute long documentary begins by observing that human beings are regularly come upon thousands of decision making cross-roads each day. The documentary goes on to boldly assert that most of the decisions arrived at are always bad (wrong) decisions. It claims that while making a...
4 Pages(1000 words)Assignment

BBC DMI project

...BBC Digital Media Initiative Introduction British Broadcasting Corporation (BBC) launched the project of Digital Media Initiative (DMI) with an intention to modernise the production of the organisation (National Audit Office, 2015). The Digital Media Initiative is the main technology project which was aimed to bring efficiency while also recuperating productivity and creativity. The project of DMI was awarded to Siemens, who is the technology supplier of British Broadcasting Corporation (National Audit Office, 2015). The project was carried out with an aim to reduce the times and the procurement costs. The decision of providing the contract or agreement to the Siemens does not resulted in the proposed...
7 Pages(1750 words)Essay

Regulation of the BBC

...The Regulators and the BBC “Doing something about the BBC is no good unless something is done about the commercial sector as well. It is ludicrous to make the BBC...carry the responsibility for providing high-quality public service broadcasting whilst their competitors provide whatever cheap fare makes a profit." (CPBF, Media Manifesto 2005, pg. 15). Analyse the extent to which you believe that the current ownership or content regulations in the UK protect this balance in public service responsibilities? Introduction While it was commonly proposed a few years ago that the internet would replace the television as the medium of choice, that situation has not come to pass. In fact, in...
18 Pages(4500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Bbc story for FREE!

Contact Us