Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Rhetorical analysis on Vintage Ads - Article Example

Comments (0) Cite this document
This paper “Advertisement: Ariel Sensitive’ critically analyzes a detergent advertisement by Procter & Gamble. The analysis reviews the role that the advertisement plays in selling the detergent and the response it elicits from the targeted market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Rhetorical analysis on Vintage Ads
Read TextPreview

Extract of sample "Rhetorical analysis on Vintage Ads"

Advertisement: Ariel Sensitive
This paper critically analyzes a detergent advertisement by Procter & Gamble. The analysis reviews the role that the advertisement plays in selling the detergent and the response it elicits from the targeted market. The Ariel detergent advertisement first appeared on the Ariel site (h and on the Britain Sunday Times. The advertisement consists of a picture of a father and child sharing an outdoor blissful moment. The upper left corner of the advertisement picture has a text message that reads: “Is gentle something you touch or something that touches you?” The picture extensively uses the Ariel brand-colour-blue- in different shades. The colour choice is perhaps aimed at accentuating the brand and product. The colours are also bright and perhaps an indicator of the cleanliness that is made possible by the detergent. The brightness of the colour serves not only the purpose of implying cleanliness, but also drawing attention to the advertisement. The image of the child and father is centred in the picture, and therefore, serves as the major advertisement theme. The theme portrayed in the advertisement is sensitivity offered by the detergent, which cares for the skin of the old and young alike due to its gentleness. This is reinforced by a text message at the bottom-left corner of the picture, which reads: “The name says it all, it’s gentle next to skin even the British Allergy Foundation has endorsed it.”
The objective of this advertisement is to elicit paternal and maternal sense of care. The targeted clientele consists of middle-aged consumers, specifically those with a family. The aim is to influence detergent purchase choice in families. All families use detergents, therefore, this advertisement is not meant to sell a need to the targeted market, but rather an identity associated to a detergent that is more than just ordinary detergents. Common detergent advertisements would be focused on showing how a certain detergent is able to eliminate dirt effectively, but this one presents more than just dirt elimination-sensitivity to human skin and fabrics cleaned as well as the cleaners’ skin. The picture’s focus shows how a product identifies with the lifestyles of consumers-the sensitive and caring lifestyle of most parents. This shows that advertisements are niche creating tools that help in market segmentation and in presenting and fulfilling identities and needs. Procter and Gamble sells different detergents including Ariel colour, Ariel biological, Ariel sensitive and Ariel style, and each of these brands target different market niches.
This advertisement on Ariel sensitive is meant to portray Ariel sensitive as a detergent for people with sensitive skin such as young children and people with allergic or sensitive skin. The core message on gentleness and sensitivity is emphasized by the text messages on the advertisement. The subtle form of this message is communicated by the gentle touch that the child offers the father, and this is compared to the gentleness of the detergent. The inclusion of term sensitive is meant to emphasize the niche for the product. The text at the bottom creates emphasis by further emphasizing the fact that the product is recommended by the British Allergy Foundation, which is a professional body. This statement increases the credibility of the advertisements’ claims. The text message thus complements and emphasizes the pictorial representation, which presents Ariel sensitive as gentle product for the skin and fabrics. The message is clear and serves the right purpose of attracting mothers and fathers who are concerned about their children and family as a whole. The image of a child and a father at play outdoors is indeed a perfect representation of ‘sensitive.’ The advertisement technique used is perfect in capturing inner human feelings and predisposition.
References Read More
Cite this document
  • APA
  • MLA
(“Rhetorical analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 words”, n.d.)
Rhetorical analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 words. Retrieved from
(Rhetorical Analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 Words)
Rhetorical Analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 Words.
“Rhetorical Analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Rhetorical analysis on Vintage Ads

Rhetorical analysis

...?The article d “what makes English the dominant global language?” It was posted by a group from the of Honking studying English Language, communication and globalization in under the title LCOM2005( presumably the course code). From this, one can immediately deduce that the primary audience is their peers in the school and other schools studying related courses in the university and beyond. Nonetheless, the international reach of the blog makes the article open to millions of students and researchers interested in the discipline worldwide and these can be deemed as the secondary audience. The article is aimed at discussing the English as the dominate global language and, also acts as a rebuttal to retrospective arguments claiming... article d ...
4 Pages(1000 words)Essay

Rhetorical Analysis

...of rhetorical methods. Through the use of good argument construction her position on the energy and environmental needs in America is made clear and consistent with her formal platform stance. Warren’s campaign position where energy and the environment are concerned is based on five different perspectives. Those five perspectives are to improve the economy, to keep families healthy, to protect national security, to address climate change, and to protect and preserve the environment for our children. These arguments are first based upon the emotional aspects of how they relate to the issues of environment and energy. She uses imagery of family, children, and the future to support her beliefs in an attempt to sway her...
4 Pages(1000 words)Essay

Rhetorical analysis

...Ohioans’ misery and the “prescribed dose” to end these miseries by their governor. The audience, who happen to be the citizens of United States and Ohioans to be precise, and the topic, came in time when the United States was in a verge of collapsing economically and addressing economic issues and combining them with the political good will was objective. The use of pathos, logos and ethos by the Ohio governor, Mr. John Kasich, combined with imagery and rhetoric questions was not only objective but convincing in delivery of his speech on opportunities and the appropriate approach to end the Ohioans’ misery of poverty and joblessness. The use of imagery to describe the wellbeing of Ohioans in the wake of a new political...
4 Pages(1000 words)Essay

4 appeals ads analysis

...Introduction The Internet is filled with advertisements that are designed to appeal to one's senses in a variety of ways and to entice them to buy certain products. The purpose of this assignment is to search for assignments on the Internet that have an emotional or rational appeal and to, after selecting an advertisement for each of the categories (fear, humor, sex, and rational), evaluate what in the advertisement triggered that specific emotional response. Sex The advertisement that was chosen for the sex appeal category is a Hugo Fragrances advertisement. The ad features a man licking on a woman's foot in a seductive fashion. There is a bottle of one of the varieties of Hugo's fragrances pictured. The...
3 Pages(750 words)Essay

Rhetorical Analysis

...The article, “President Advises Freshmen on a Journey That Will a Lifetime” centers on the address by Peter Likins, the Eighteenth President of the University of Arizona at the Freshman Convocation in the Centennial Hall on 23rd August 1988. The idea of the speech was to motivate the freshmen of the college to carry on and emerge successful in their education journey. The speaker uses rhetorical strategies to motivate the freshmen and the main methods used are analogy, cause and effect and comparison. The speaker first begins with a mention of the last rally they had during the welcome celebration and introduced the concept of work and play. The welcome celebration was like a play while the serious part or the educational phase... –...
5 Pages(1250 words)Essay

Rhetorical Analysis

... Submitted) A Rhetorical Analysis of ‘A Modest Proposal’ by Jonathon Swift In the article ‘A Modest Proposal’,Jonathon Swift makes use of ethos, pathos and logos in order to convince his audience of his argument, though it is not successful purely due to the extremity of the subject matter. By appealing to the emotionality and sentiments of the audience, the author uses pathos to create sympathy and an emotional reaction within the reader. He uses ethos in his arguments to appeal to the morality of the audience, and also makes use of logos to present a logical situation and solution to the issue at hand. The rhetorical situation of this article is made up of three parts. Firstly, the exigence, or problem presented is the issue... of an...
4 Pages(1000 words)Essay

Vintage Ads of Coca-Cola

...Rhetorical Analysis on Vintage Ads Coke: “It is the real thing” The spot: people demonstrate the oneness brought by Coca-Cola through singing. The song sung represents nations of the world. The advert educates individuals on Coke’s existence and availability. Things summarized in the ad There is something captivating about the advertisement. Coke has numerous advertisements in the vintage error. I always turn up the volume when I hear the universal unity song: “I would like to sing the world a song…..” It catches one’s attention from the start of the advertisement. I watched the ad with a friend of mine from a...
2 Pages(500 words)Article

Rhetorical analysis

... Obama’s speech on Gun Violence The video is a speech of president Obama discussing a package on how to combat gun violence. Obama addresses the victims of previous shootings in the Sandy Hook elementary school as he discusses the political and administrative policies under implementation to reduce gun violence. Obama explained that the government was experiencing difficulties in pursuing legislation on gun laws but insisted that his regime was doing its best to address the agenda. He stated that there is no law or legislation that has, maximum ability to eradicate all forms of violence or tragedies, but the government was doing its best to control gun violence. He asserted that it was the role of the government to take... Obama’s speech on...
2 Pages(500 words)Annotated Bibliography


...migration, SB 1070 as well as HB 2162. These regulations added new government requirements, wrongdoings, and penalties connected to enforcement of migration laws. They were to become active on July, the year 2010. Before the rules could go into influence, the American Justice Department filed a complaint asking for an order against these rules disagreeing that they are unlawful. The aim of this rhetorical analysis is to shade more light on the Arizona immigration laws that dispute the direct analogy or ideology held by politicians on how the border should be secured. The article will be centered on the SB 1070 as well as HB 2162 immigration act. The major audience of the paper are the...
5 Pages(1250 words)Essay

Rhetorical Analysis

... Rhetorical analysis of the journal “Preparedness for Prevention of Ebola Virus Disease.” Learner’s Affiliated Institute Introduction This document presents a rhetorical analysis of the Journal, authored by Eung Soo Hwang. The journal was written and published in 2014, during a time when regions of Western Africa faced Ebola disease epidemic. Rhetorical analysis of the journal Author of the journal The journal “Preparedness for Prevention of Ebola Virus Disease” was written by (Hwang, 2014). The journal was published on 2014, by Seoul National University Medical Research Center. The author of the paper is a medical scientist, who has published several other articles relating to human health. Goals/ objectives of the author... , published...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Rhetorical analysis on Vintage Ads for FREE!

Contact Us