Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Customer Loyalty: Tourism Services Marketing Case - Essay Example

Comments (0) Cite this document
This essay "Customer Loyalty: Tourism Services Marketing Case" describes factors of influence on the business promise to offer quality services and products to a consumer. Additionally, the paper reveals how firms can improve their services to increase their clients' satisfaction…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Customer Loyalty: Tourism Services Marketing Case
Read TextPreview

Extract of sample "Customer Loyalty: Tourism Services Marketing Case"

Download file to see previous pages Extensive research on the relationship between customer satisfaction and loyalty has indicated that satisfied customers do not always lead to loyal customers. Though it is true that customer satisfaction and customer loyalty are directly related, research has shown that the two are not always positive (Paul, Earl, 2011). Though good quality goods and services from a firm lead to high customer satisfaction. High customer satisfaction does not automatically increase consumer’s loyalty. Through practical experiments, customer satisfaction though has a role in determining the customer’s loyalty; it actually does not have a highly significant influence on the customer loyalty.
For example, when Stir tourism and travel internet marketing company offered services through social media like twitter, facebook book and YouTube tourism, many customers repeatedly looked upon the firm for all their tourism solutions, but with time, there rose another firm known as U.S travel and tourism export which offered similar services at a lower cost. Majority of customers, though satisfied with services they were getting from the former firm, shifted to the new firm services (Khan, 2012).
Research and practical experiment have found out that numerous efforts undertaken by different business firms to increase customers’ loyalty, through offering high quality services and products with a main objective of improving customer satisfaction have failed (Eduardo, Arturo, Jorge, 2008). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Customer Loyalty: Tourism Services Marketing Case Essay”, n.d.)
Customer Loyalty: Tourism Services Marketing Case Essay. Retrieved from
(Customer Loyalty: Tourism Services Marketing Case Essay)
Customer Loyalty: Tourism Services Marketing Case Essay.
“Customer Loyalty: Tourism Services Marketing Case Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Customer Loyalty: Tourism Services Marketing Case

Building Lasting Customer Loyalty

.... Marketers must pay close attention to their top customers to ensure customer retention of these key clients. Four types of loyalty tactics are price, experience, programmatic, and relationship loyalty. In the airline industry a company that has had success by offering low fares is RyanAir. Programmatic loyalty provides companies with discount and tcalled BK rewards that offers its customers a 5% credit towards the purchase of future food items. In the service industry having a good brand experience is very important to achieve a higher level of customer retention. Chapter 21 Summary The...
5 Pages(1250 words)Essay

Customer services

...sending clients away happy and satisfied – satisfied enough to share and create a positive image and feedback about the company along to friends. A positive reputation – created by customers – may attract more clients to try the company products and experience a healthy customer services preached about the company. Improving customer services allow the business to retain customers, produce various positive advantages for the company and attack customers. Bibliography C?ater, T., & C?ater, B. (2007). Improving business-to-business services: a study of the influence of actor bonds, activity links and...
4 Pages(1000 words)Essay

Services Marketing Case Study

...' perception regarding Ellectrico's market position. Particularly, well-designed business brochures and season cards would create a feeling that the restaurant takes the patrons under its care. V Service process (you can modify this part) I don't know if you want to put your part here. In the service process in the restaurant, the waiting time can be made to be utilized by providing recreational activities like in a casino, etc. So it serves a double purpose of recreation as well as dining. Further, arranging gifts like a flower, small and useful material things and play cards with beautiful quotations or sceneries which people would love to have in their collection. This on one hand...
10 Pages(2500 words)Case Study

Customer loyalty in Business

...Running Head: Customer LoyaltyCustomer Loyalty Introduction Customer loyalty deals with the behavior, attitudes and perceptions of customers. Customers are considered to be an asset for any business as they can provide good ratings, testimonials and evaluations to different products and services, which are available in the market (Reinchheld, 2006, 56). Customers play an important role in the promotion of products and services by publicizing them by means of positive feedback, informing family and friends, etc. Hence, they become loyal to a particular brand. Customer loyalty is considered to be a procedure which concentrates on customer satisfaction and contentment. This paper seeks to analyze the concept of customer loyalty... to be...
4 Pages(1000 words)Essay

Strategic Management: customer loyalty customers (Buckinx et al., 2007, pp. 32-40). 4.5 Summary of Current Situation Currently, Parcelforce is trying its best to recapture its clients' loyalty by offering safe and healthy services. More so, it is using the current technology thus ensuring that the services are offered are faster and efficient. Since its set back in February 2006, it has tried to ensure safety of parcels is attained by employing new and trustworthy employees (Don, 2004, pp.68-88). Despite this, it has increased it security surveillance within the company to monitor how the employees handle the parcels. Its main aim is to recapture the lost image. 5.0 Marketing...
10 Pages(2500 words)Essay

Customer Retention and Loyalty

...with a market share strategy. Pursuing market share can actually work against developing loyalty, as the primary purpose of the firm would simply to make profit, where as if it first keeps the customer right ahead which rarely happens in today’s world than it eventually results in greater spending and investments which can bring in some loss. So this was another point that indirectly forces the service provider to look for their own benefit as not doing so can cause the graph to fell and the company can barely survive in that case, it is all quite natural and clear that every one looks for profitability and whether intentionally or...
6 Pages(1500 words)Essay

Customer loyalty Tesco Case Study

... continuing pursuit of its mission. Another reason has been the implementation of its customer loyalty card (Clubcard) in 1995. However, in order to keep its competitive position in a competitive market, Tesco needs to make an analysis intermittently to understand the demands of the market. In today’s scenario, customer service is what matters. 1.2 Rationale for study Tesco’s is known for understanding its customers better than anyone, being energetic, being innovative and being the first for customers, using its strengths to deliver unbeatable value for customers, and to look after its people so they can look after its customers. All these will be analysed critically in this research to examine to what extent they have helped... the...
5 Pages(1250 words)Research Proposal

(Marketing Term Paper) ---- > Building Customer Loyalty Programs essential for marketing managers as well as other executives who are connected with a company. In fact, marketing which builds customer loyalty and increases the importance of the brand for the customer is more than simply adding value to a product or increasing the number of services offered by a company. Essentially, it is the process of relationship marketing which helps in connecting the business to its customers in unique ways which can not be easily replicated by the competition. In this essay a detailed examination is made of one such company i.e. Mazda and its operations for increasing the...
11 Pages(2750 words)Essay

Tourism: destination loyalty

...customer loyalty (Valle et al, 2006). Another challenge that tourism industries and businesses face is that they are expected to work together through a network if they are to survive the tourism market(Pesamaa, Ortqvist and Hair, 2007, pp 12). Contrary to other forms of businesses, where competition is only related to providing good quality and service compared to others, the tourism industry has to remove competition by working with it and along side it. this creates a more complex situation and the business strategies therefore, are considerably variable than others (Pesamaa, Ortqvist and Hair, 2007, pp 12). The...
12 Pages(3000 words)Essay

Customer satisfaction and loyalty

.... (2010). Revitalization of service quality to gain customer satisfaction and loyalty. International Journal of Business & Management, 5 (6), p113-122. Buchholz, L. (2010). Customer service and employee satisfaction. CSM Magazine. Retrieved from employee-satisfaction.htm Dixon, M., Freeman, K., and Toman, N. (2010). STOP trying to delight your customers. Harvard Business Review, 88 ( 7/8), p116-122. Helgesen, Øyvind1 (2006). Are loyal customers profitable? customer satisfaction,...
5 Pages(1250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Customer Loyalty: Tourism Services Marketing Case for FREE!

Contact Us