Case Study - Emerald Article: Updating service operations - Essay Example

The discrepancy in the services does not only challenge to resume the overall procedures, rather it intends to support the core ideas where the updating procedure is required to apply without hurting the return and elevating the customer satisfaction at the same time. Customer satisfaction and customer equity are the core variables which have to be analyzed while updating service operations (Salwa 2008). The operating service business having severe managerial implications to employ service area alterations.

The discrete versus continuous modifications in services is a separate debate but at the certain point, where the system approach has been applied over the restaurant business which is not a purely service business. It is a mixed one where the core offerings have equally important along with the shoulder of physical environment and service intangibles (Stebbing, 1990). In the context of the specific case employed in the study, it has been a positive prospect of true accommodation of system approach to imply the required changes. 2. In other service areas than the restaurant business, the nature of services is more important to analyze first in order to get it more structured.

Normally in large organizations, the change is brought through a systematic procedures and guidelines from the professionals who are known as organizational development practitioners. Under the supervision of the said professionals, several models are employed and testified under simulated environment as well. There is never a generalization of a single model to be applied and achieve the results (Johnston, 1995). It is vital to conduct a development session and then it can be helpful to implement changes as well as suggestions from experts.

The practical implications of such models are limited but those may be fit in specific (modeled or empirical) cases as it was demonstrated in the given case study. It is suitable to first study the scope, area and nature of the service