Professionally Run Global Media - Essay Example

Professionally run global media The need for a professionally run global press Given that the current era in history is that characterized by globalization, the revolution of technology and democratization, there is need for a professionally run global press for the smooth operations of the parameters stated. This is because in all the three areas the global press and facilitated communication plays a key role, which may even be stated as a defining role. Without a professional run global press integrated with a global commercial media system, globalization would be arguably impossible in the promotion of global markets encouraging consumer values. Due to technological revolution, there has been a fast development of the digital communication through the global press (Flew, 2007). For capitalists, they argue that the human races is entering the golden age where all that people would need to do is to sit back and let the markets and technology do the shopping for them. This is because the global press industry is changing quite fast and hence a demand for instant coverage and the need to decrease the budgets with the sole objective of releasing ethical news. With all eyes on globalization, change in technology and ethical transmission of news with emphasis on deadline ethics, professionally run global media will change how individuals think with the contemporary society (Flew, 2007). Whereas previously the media system were primarily remote, in the past few years we have witnessed the growth of the professionally run global press with two distinct but related facets. This is because professionally run global press is cutting across the world by facilitating faster cross cutting of the world through technology. This is to aid the firms in the global economy to capitalize on the potential of growth abroad without being impacted by flurry competitors given that the local economies already is saturated with incremental expansion. The other facet is that the consolidations and convergence all depend about the day given that some of the global media houses are increasingly becoming concentrated. This is because the major players in the media industry are majorly branches of the global media conglomerates due to the onset of mergers and acquisitions (SHERMAN, (2002, October 2). How such a press would look like It is a fact that the global American media leaves many gaps to be desired whether you want news about the media, the war on terrorism, global trade or simply general information and the understanding of the majority of the world’s population who are non-Americans. This has made the reporting of news difficult due to the narrowed coverage hence the need for a professionally run media (Lomborg, 2004). This professionally runs global media will be one that is run quite professionally hence do not spread wrong news and do not major on irrelevant news like those on propaganda and terrorism as opposed to the traditionally run press which relied mainly on negative publicity in handling world news. The professionally run media is in the age of the internet where most of their newspapers are simply a mouse click away. The information spread being either true or a propaganda requiring professionalism in relaying them given that all media have their own perceptive or conducting the reporting with of course the government coming in to control the negative and the propaganda aspects. This is to curb the interest of the capitalists; these are the owners and advertisers who desire to use the global media to their own advantage of wealth amassing. The professionally run global press will present the sociological format where the media is used selectively and in a positive manner to help the society propagate social, economic and political development as opposed to the negative aspects like propaganda, abuse and simply capitalism (Jong, 2005). Like anything else of the global press in the internet or in hardcopy and print for that matter, the form of global press has an avenue where the content of the press will be evaluated form the source, independence and motive to come up with actualized content, which is verifiable. The professionally run global press will provide the consumers with content such as the ability to read wisely while getting a range of perspectives. This is arrived at, as the global media will try to come up with their own synthesis of what they define as that making sense and qualifying it as the best list, a list of the liberalists and not conservatisms (SHERMAN, (2002, October 2). Role of the professionally run global press The professionally run global press will be an initiation of the government together with a group of professional minds hence the press will be under strict government regulation and the content will therefore be safe for consumption worldwide. The content of the press will be professionally crafted and produced to suit the global population to guide in their economic, political and social needs at turbulent times (Lomborg, 2004). This is because those seeking to exert influence on the population in equal measure will use it. A look at the political economy concerning the global press and the communication industry; cuts through much of the mythology and hype sounding. This gives way for the understanding of what is actually taking place and what has to be done by the socialists for the sake of effective and efficient organization of social justice and democratization of the world. Why has this taken place? The conventional explanation is technology; i.e., radical improvements in communication technology make global media empires feasible and lucrative in a manner unthinkable in the past (Jong, 2005). This is similar to the technological explanation for globalization and largely in the global press. However, this is only a partial explanation, whereas the real motor force has been the incessant pursuit for profit that marks capitalism, which has applied pressure for a shift to neoliberal deregulation. In media and specifically the global media, this means the relaxation or elimination of barriers to commercial exploitation of media and to concentrated media ownership to pave way for socialization and equal ownership for all. The global press will increase the level of coverage to an extent that the entire stakeholder will feel contented (Herman, & McChesney, 1997). References Flew, T. (2007). Understanding global media. Basingstoke [England: Palgrave Macmillan. Herman, E. S., & McChesney, R. W. (1997). The global media: the new missionaries of corporate capitalism. London: Cassell. Jong, W. d. (2005). Global activism, global media. London: Pluto Press. Lomborg, B. (2004). Global crises, global solutions. Cambridge: Cambridge University Press. SHERMAN, A. P. (2002, October 2). Global Crossing Exec Pledges $25M. AP Online, pp. 12-19. Read More