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Ford - Case Study Example

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Since then the company has grown both domestically and international with its plants found all over the world. Its headquarters are found in Dearborn, Michigan which is a…
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Download file to see previous pages Some of the subsidiaries include Mazda, jaguar, land rover, Aston martin, Volvo that were later sold off to other companies. The company has an employee capacity of about 213, 0000 employees globally that are distributed in its more than 90 plants and centers globally. The company is ranked among the top five globally leading manufacturers of automobile. In America it is the second largest vehicles manufacturer, in Europe it is the fifth and is ranked eighth among all companies in America.
During its initial stages the company produced a few vehicle models but has increased the models over the years to be more than fifty models. The company financial statements have been good withstanding the great depression, recession, bailouts and other difficulty periods. However the company encountered challenges in the 2000s which led to a decline in its finances and encountered huge loses and declined market share. The company’s mission states “one ford, one team, one plan, one goal” which emphasizes the need for employees to work together as a team with a common goal of achieving success, profitability, fulfilling customers wants and needs under the changing global competition and technology. The company is committed to offer support to the community on various platforms for example education, agriculture sector and food banks. It invests highly in education which the company believes is important for future growth. The company has remained under family control from one generation to the next for more than 100 years. However the family has a minority share holding.
The ford motor company experienced serious financial problems between 2000 and 2008 which resulted to a lot of changes within the organization. The problems were as a result of both environmental and organizational issues. The problems brought by environmental issues included, one, intense competition from other automobile manufacturers in the world which saw the company’s market share decline ...Download file to see next pagesRead More
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