Public behavior change message - Research Paper Example

Public Behavior Change Introduction Behavior change involves a process of intervention within individual and societies to establish methods of appropriate behaviors in their environment. This will promote a supportive environment, which will instill positive and appropriate behavior change. Providing information and teaching people on how to behave does not necessarily lead to positive behavior change. Consequently, a supportive environment that has information and teachings leads to desirable behavior change within the individuals.

For many years, billions of money is spent in campaigns to promote healthy behavior in public service. Some of these attempts encourage behavior change while others do not. This entirely depends not only on the content but also on the skills in these messages (Browning & Thomas, 2005). Some of The behaviors are encouraged if constructed in terms of their benefits versus their costs. Other people respond to a message when individualized orshaped in a personal process. Communicating behavior change is different from any other instruction method because it targets groups in the community.

The strategy used to communicate behavior varies from one group to another. It is reasonable to consider issues like vulnerability, resources message type when communicating behavior to certain groups. It is crucial to have an extensive research and a clear plan for successful communication of behavior change in a community. Various health problems are caused by risk behaviors such as reckless driving, drug abuse and overreacting. Health behavior research helps to modify and maintain positive health behaviors.

Therefore, individuals should put an effort to maintain positive behavior change by self-regulation. Many behavior change programs have been established that focus on individuals and the community. Communicating behavior change is a good strategy for dealing with many problems in a community. It is an effective strategy for mobilizing the community on public health outreach programs (Browning & Thomas, 2005). Improved knowledge on behavior change has reduced transmission of HIV/AIDS in the community.

Various health-promoting strategies use the communication as an educative method to the society. High-risk groups such as women, drugs abusers and youth need communication strategies. This article discusses strategies that mass media use in promoting beneficial behavior change among individuals. Mass media can be used to influence public behavior directly or indirectly. This is through directly targeting people suffering from public heath problems (Browning & Thomas, 2005). The media can indirectly influence people behavior in a society by establishing beneficial changes in their environment and places of work.

This will positively influence people health behavior in a society. Public health program planners need to access their resources to influence public health behavior through the media. ConclusionBehavior change involves a process of intervention within individual and societies to establish methods of appropriate behaviors in their environment. Communicating behavior change is different from any other instruction method because it targets specific groups in the community. It is necessary to have an extensive research and a clear plan for successful communication of behavior change in a community.

Communicating behavior change is a good strategy for dealing with many problems in a community. It is reasonable to consider issues like vulnerability, resources message type when communicating behavior to certain groups. A supportive environment that has information and teachings leads to desirable behavior change within the individuals.ReferenceBrowning, C. J., & Thomas, S. A. (2005). Behavioral Change: An evidence-based Handbook for Social and Public Health. Edinburgh: Elsevier Churchill Livingstone.