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Nationalistic Design in Practice - Assignment Example

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Although it is sometimes difficult to define what specifically is nationalistic about a given product, what is actually being measured with respect to the level to which a product is nationalistic or not is the extent to which it deviates from what can be described as the lowest…
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Nationalistic Design in Practice
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Section/# Quintessentially Nationalistic Products Although it is sometimes difficult to define what specifically is nationalistic about a given product, what is actually being measured with respect to the level to which a product is nationalistic or not is the extent to which it deviates from what can be described as the lowest common denominator. The lowest common denominator can be defined as culturally accepted norms and values that are broadly and tacitly accepted by the majority of Americans. These culturally accepted norms can include but are not limited to the pervasive idea and rationality behind frontier, color representation that mimics red white and blue, or appeal to the virtues of what it means to be American.
In this way, the above products all represent some form or fashion of American ideology and majority belief. The Campbell’s soup retains the traditional labeling that has defined the product for so long as a staple of American life. Likewise, the brand’s labeling holds true t the use of Red and White – both colors of the American flag. Secondly, the Ford F-250 is also a quintessentially American product that hearkens back to the days in which a vast frontier stretched before would-be settlers (Ford 1). Reminiscent of the Conestoga wagons, the massive truck is the epitome of American oversize and excess. Lastly, the Dickies brand of work clothes invokes the idea that America is still a country of industrial producing workers (Dickies 1). Although this is far from the truth, the brand continues to evoke such ideas with its careful use of Red, White, and Blue along with the inclusion of a horse shoe in the logo.
Quintessentially Non-Nationalistic Products
With regards to three products that are noticeably non-nationalistic in origin, this analysis has chosen to examine Pepperidge Farm’s Pirouettes, Ford’s Fiesta, and American Apparel’s European-themed product offerings. Due to the fact that each of these products draws on inspiration from the other side of the Atlantic, the amount of nationalist influence on the products is limited if not non-existent. Firstly, the Pepperidge Farm product does not even bear a comparable name in English. It is marketed as a French creation even though it is made and distributed by an American bakery (Pepperidge Farm 1).
Secondly, the Ford Fiesta has recently had a major face-life and redesign from its earlier days as a very boring and non descript econo-box (Ford 2). As such, the designers have drawn on inspiration from Ford’s European division to design a product offering for the American market that draws heavily on European functionality, style, and overall compactness.
Lastly, American Apparel is a firm that also draws on the very cutting edge of fashion from Europe and manufactures and sells these product offerings in the United States. Even though the name implies that the firm is somehow quintessentially American, the product offerings deviate substantially from that which a consumer would likely find at an American Eagle, Abercrombie or other typically American clothing retailer (American Apparel 1).
Works Cited
"Dickies Clothing." Dickies Workwear. N.p., n.d. Web. 20 Oct. 2012. www.dickies.com
"Ford Fiesta." Ford. N.p., n.d. Web. 20 Oct. 2012. www.ford.com
“Ford F-250.” Ford. N.p., n.d. Web. 20 Oct. 2012 www.ford.com.
"Shop American Apparel Online | Free Shipping on Orders over $50." Shop American Apparel Online | Free Shipping on Orders over $50. N.p., n.d. Web. 19 Oct. 2012. http://store.americanapparel.net
"Welcome to Pepperidge Farm." Welcome to Pepperidge Farm. N.p., n.d. Web. 19 Oct. 2012. http://www.pepperidgefarm.com Read More
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