Analysis: REI - Case Study Example

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The measurement of organizational effectiveness is quite essential for different business organizations for their survival in this competitive business world. By measuring the effectiveness of various business components, the organizations can identify their scopes to increase…
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Case Analysis: REI
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Download file to see previous pages In this similar context, the business leaders play an imperative part in measuring organizational effectiveness. The business leaders of different organizations frequently play a strong leadership role in order to measure their organizational effectiveness. They recognize the business areas where topmost priorities would be given for effectively utilizing the valuable resources along with adopting significant business policies (Burns, 2012).
In this discussion, a brief introduction of REI along with its leadership and management challenges will be taken into concern. Various aspects which include strengths, challenges, missions, business values and culture prevailing in REI will be discussed. Furthermore, certain specific recommendations for change or process improvement in order to sustain the organizational effectiveness of REI will also be portrayed in the discussion.
Recreational Equipment Inc (REI) is an American based retail business corporation which sells remarkable sporting goods and gears for outdoor recreation to its large base of customers. The corporation also offers outstanding gadgets, luggage bags, helmets and apparels for both women as well as men. Furthermore, apart from the aforementioned product offerings, REI also provides valuable advices to its customers relating to any adventure and outdoor trips. The corporation realizes the significance of quality standard gears of outdoor recreation and thus emphasizes upon modernizing its technological processes. One of the imperative leadership and management challenges which is faced by the organization is regarding its basic logistical and business communication procedures. Despite the fact that the different products belonging to REI are produced by maintaining the sustainability aspects, still the corporation faced the challenge of non-compliance with the sustainability features relating to its logistical support. ...Download file to see next pagesRead More
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