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Marketing Financial Services: An overview of HSBC - Essay Example

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According to the SWOT analysis of HSBC, the global bank image of the company is the main strength of HSBC. HSBC was the only bank which performed well in the credit crunch while maintaining its overall market position. …
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Marketing Financial Services: An overview of HSBC
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Marketing Financial Services: An overview of HSBC

Download file to see previous pages... The company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy, the company is successful in securing the position of world's leader in the sector of financial products and services. Despite the tough economic conditions, the group revenues recorded an increase of 58% in 2008 as compared to revenues in 2007. HSBC provides a comprehensive range of financial services to around 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Private Banking (FEI). The assignment is aimed at highlighting and evaluating the marketing strategies adopted by HSBC PESTEL Analysis Political Economical Social Technological, Environmental and Legal Analysis (PESTEL): This section of the report will present an overview of the macro-environmental factors impacting the organisation and will facilitate the subsequent discussion on the marketing strategies of HSBC (Meek and Meek 2004). Political • Disturbance in the political and economic environment in the international markets, in shape of civil unrest and unstable governments, creates a daunting effect on consumer confidence resulting in shape of reduced spending. This creates a cyclical effect on the demands for goods and hence resulting in shape of reduced economic activity. ...
The unstable economic and political conditions in most of the potential and big markets including Middle East and South Asian countries have reduced the profits of the MNCs. • The terrorist attacks in past worsened the conditions for most of the industries. The future threats have also adversely affected the confidence of customers (Muhammad et. Al, 2008). Economic • Like all the other economies of the world, the economic position in UK became worst in 2008. The personal sector is in retreat since mid 2008. The two consumer spending and public sectors have relied heavily on borrowings. The investments have subdued, and growth is struggling. The cost of living has risen due to the soaring oil prices. The CPI was recorded as 3.4% in March 2010. UK economy has shown weakest economic performance in the post 1945 era. However, the improvement in the economic situation is expected in 2011. The interest rate is expected to be lower at the end of 2010 and in 2011 as a result of reducing effect of VAT and energy prices (Guardian.co.uk, 2010). The decline in the interest rate is expected to result in shape of increased demand for products as saving will be less attractive. However, the increase in the CPI can reduce the customer spending. Social • With the unification of European Union, the borders of all countries are open for people. This has resulted in shape of more mobile labour and diverse nature of customers from different ethnic backgrounds. • The increased proportion of unemployed population can also reduce the demand in the future (The Economist, 2008). Technological • Information and communication technologies have transformed the means of services provision and the organizational structure all over the world. According to an estimate by Forrester the online ...Download file to see next pagesRead More
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