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Popular culture in society - Essay Example

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Popular culture refers to the perspectives, attitudes, images, ideas and memes which are accepted through informal consensus in a given culture’s mainstream society. It is profoundly influenced by the mass media. The ideas permeate day to today lives of the society.
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Download file to see previous pages Popular culture is necessary in the society (Gans 1999, p197). The importance of a popular culture should be looked in terms of what it means to the society. It has commercial, social, educational and economic importance to a society (Fedorak 2009, p95).
The commercial benefits of the popular culture are enormous. This is because popular culture affects the fashion, movie industries and the styles of people. This is most profound among the youths. For instance, youths like wearing what is trending in the market. This way they feel relevant and accepted in the main stream society (Fedorak 2009, p55). Popular culture causes designers to come up with products that will impress the youths. This has caused some fashion and design industries to make massive profits (Gans 1999, p197). The nature of popular culture is that it keeps on changing, (Gans, 1999, p197). This means that it the designers have to dictate the pace of the products so that they can remain relevant. Some industries have ridden along the wave of popular culture to get developed and get established e.g. the movie industry. Some of the products that are significantly influenced by the popular culture are music, shoes and clothes (Fedorak 2009, p54). There are brands that are released specifically for a certain season. This has also attracted job creation as many people get absorbed in such industries. Therefore, with regard to business and entrepreneurship, popular culture can impact the society positively (Gans 1999, p197). Most of the designs under the popular culture are not inspired by rationale or decency (Gans 1999, p17). Most of them are bent on what the people want, especially the youths. This has earned the popular culture a lot of criticism especially from the religious quarters (Fedorak 2009, p95). This is because it is seen as a threat to the conservative values and convictions. The nature of the popular culture is that it keeps on evolving, and ...Download file to see next pagesRead More
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