Selp Reflection - Essay Example

Burke and several senior managers of J&J decided to recall Tylenol capsules even though there was no connection between the poisoning and the Tylenol capsules (Jackson, 2004, p. 75), and in spite of the risk that by pulling out Tylenol from the market, the company would forfeit its sizeable share in the pain medication market. The removal of the Tylenol capsule from the market was a business move that disagreed with the recommendation of the company’s legal adviser, who feared that the recall would be an acceptance of corporate negligence.

Likewise, the FBI advised Burke not to recall Tylenol because J&J was not responsible for the poisonings (Anderson, 1989, 232). However, referring to the company’s principles, which declare, “We believe our first responsibility is to the doctors, nurses and patients, to mothers and all others who use our products and services,” (Pava & Krausz, 1995, 119) Burke decided to recall Tylenol, proclaiming that the production of these capsules will cease permanently. The company was the focus of Burke’s decisions.

However, his main priority was the welfare or security of their customers, even though that move endangered the company’s profitability and image. It is without a doubt that Burke’s judgment was also in the company’s continuing self-interest. However, it was somewhat surprising that the company would be triumphant in regaining their dominant share in the pain medication market even after withdrawing Tylenol capsules. In fact, according to Pava (1999), many analysts foretold the contrary.

Serving one’s own interest does not automatically rule out giving consideration to the wellbeing of others, since the interests of others are usually crucial to success. In fact, it is not possible not to consider the interests of others, if philosophers are correct about human beings’ social nature. Thus, although some are distrustful about the response of J&J to the Tylenol incident, although