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Strategic Management (Strategic Audit/Case Study - Essay Example

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The company is presently headquartered in Singapore. GIS functions as the local system integrator in the markets of Singapore. The company mainly works for the…
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Strategic Management (Strategic Audit/Case Study
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Download file to see previous pages The scenario of information technology (IT) business has boomed since the early 1990s. Companies around the world have incorporated information technology into their system of operations. This has increased the volume of IT business. Nowadays IT business is a leading factor for the economic growth of a country. It plays a major role in export promotion, employment, revenue generation and also the standard of living. According to the reports of NASSCOM IT business (along with ITes) will be generating revenue of $ 87.6 billion by the financial year 2012. Furthermore the business is expected to grow at a rate of 19 % annually. It has been able to generate employment opportunities both directly and indirectly. Presently this sector employs at around 2.8 million employees directly and 8.9 million indirectly. Nevertheless further steady growth is expected by the end of 2015. Some of the biggest players in this industry include Dell, HP, IBM and Microsoft among others. With the opening up of the world economy, IT business got further strengthened.
In the context of Singapore, it has a number of IT companies. Among the list some of them are A-It Software Services Pte Ltd, ACA-Pacific Technology (S) Pte Ltd, Accenture Pte Ltd, Acecom Networks Pte Ltd, Intelligroup Singapore Pte Ltd, Inter Consulting Pte Ltd, nteract International, Interdata Technologies Pte Ltd and Cognizant Technology Solutions Asia Pacific among many others.
GIS being a large player in the Singapore market can easily take up international expansion. To commence the expansion program the company should initiate it by expanding into the Malaysian market. The reason behind choosing Malaysia is that the company will hardly face any issues while operating in the Malaysian market. There are also similarities in the culture of both the countries. Also in comparison with Singapore Malaysia has less number of ...Download file to see next pagesRead More
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