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5 forces model - Assignment Example

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In the online auction industry, the easily available requisite software important for start-ups together with cheap hosting services and low cost of establishing start-ups enhance the ease of potential entrants entering into the online auction industry. In effect, this poses a…
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Download file to see previous pages As pointed earlier, eBay uses an online bidding system, which essentially implies that buyers have bargaining power provided by the industry. In this regard, the bargaining power of the buyers affect eBay’s strategy due to the demand for better services by consumers and the competitive pricing offered by similar companies in the industry. On the other hand, the online auction industry experiences robust growth and development due to the advancements in information technological infrastructure with eBay, Yahoo, and Amazon being the most dominant firms. In effect, this implies that the intensity of rivalry is very high with the bidding platform in the industry exacerbating the rivalry.
Finally, many other resellers and auctioneers, who do not operate on the online platform, offer substitute products similar to those offered by eBay. In this regard, these resellers and auctioneers compete with eBay for market share, which threatens the company’s profits. Consequently, this affects the strategy that eBay adopts to ensure productivity and maximizing profits while at the same time ensuring that the company remained competitive in the online auction ...Download file to see next pagesRead More
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