The Campaign for a Karate Program - Essay Example

It promotes good behavior, courage, compassion, courtesy, and loyalty. Socially, karate provides an opportunity for participants to build good relationships through friendship. It also helps an individual to develop excellent team-building, leadership, and social skills (Samurai Karate, p. 1).

I have learned and therefore mastered Karate over the years. As a sports manager in the community’s progressive organization, I would like to take advantage of the upcoming sporting event to popularize Karate programs in my community. The theme for the campaign will be “Karate for a healthy community. This means that my approach will be inclined towards creating awareness about Karate based on its health benefits (eHow Contributor, p. 1). My personal opinion is that as long as members of the community join the Karate program for health reasons they are bound to enjoy all the other associated benefits.

My first step will be to organize for production of T-shirts that might be donated or awarded to contestants of the day. The T-shirts will have the Karate campaign’s theme and the organization's logo printed on them. This will serve to send a clear message about the relevance of Karate during the event. I assume that the progressive community organization has a website such that more information about the Karate program will be posted.

I will also mention freebies that will be offered to interested members of the community courtesy of the Karate program. This will be in the form of free classes for those who will sign up for the program. This will be intended to encourage as many members of the community as possible to enroll as many people are not usually as interested to pay for a new venture when they have other things to do.

I will also organize a demonstration of several Karate skills to show how exciting the program will be. The demonstration will be showcased by experienced martial artists in the area of Karate. The performances will involve a single instructor and a team (eHow Contributor, p. 1).

I will mention our efforts to include seminars in the program. The seminars will be offered at little or no cost to other groups within the community. The groups include parent groups, youth clubs, community centers, and scouting programs among other organizations.

Regarding media involvement, I will offer to be consulted in line with the benefits of practicing Karate including health benefits.

At the end of the day, I hope to convince a good number of the community members into the program on the account of well-established goals of the campaign, strategy, clear campaign communications, and proper management of resources at my disposal as a sports manager (Alley Cat Allies, p. 1).