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Sales & Sales Management in this current climate - Assignment Example

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The major players in the industry include the Allied Ireland Bank and the Bank of Ireland which are publicly owned. The banking industry is one of the major contributors to the Irish economy. In 1998, the…
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Sales & Sales Management in this current climate
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Sales & Sales Management in this current climate

Download file to see previous pages... Internationally, the profitability of the traditional banking activities has been declining on the past few years. This has been accompanied with massive growth in the financial market owing to globalization of the market, increasing innovation and technology, abundance of new financial products and adoption of enhanced risk management strategies. These developments have enabled the international financial industry to experience immense growth even in the face of decline in the traditional services profits. The Bank of Ireland Finance (BIF) offers various finance packages for its clients. The introduction of the motor finance service by the bank has greatly contributed to its growth. This product is not regulated by the central bank policies allowing for the bank to be flexible.
The Irish economy has experienced tremendous growth for the past 15 years. This has created an opportunity for the banking industry to offer improved services and products to the market. The motor finance service is a product by the bank that lends money to their clients to pay for their motor vehicles. This product offers the client the advantage of acquiring the vehicle without liquid cash. They are thus able to repay the loan in installments at an interest. The innovation of such services has lead to the development and growth of the banking industry in Ireland.
The banking industry has undergone tremendous growth with the globalization of the market. The formation of the European Union market for the banking sector has increased competition in the market. Furthermore, other lending firms in Ireland have come up increasing the competition facing the bank of Ireland. The increased competition is accompanied by a change in the consumer needs. This has prompted the banks to offer other services in order to retain it market position (Best, 2012). However, this industry has been facing various challenges facing some of the ...Download file to see next pagesRead More
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